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ESSENTIALS CONCLUTIONS OF MARKETING ESSENTIALS Contents

   

Added on  2021-01-03

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MARKETING ESSENTIALS

ContentsINTRODUCTION..........................................................................................................4TASK 1........................................................................................................................4P1. Roles and responsibilities of marketing manager.............................................4P2. Roles and responsibilities of marketing relate to the wider organisational context...................................................................................................................6TASK 2........................................................................................................................8P3. Marketing mix of McDonalds...........................................................................8TASK 3......................................................................................................................10P4. Marketing plan...............................................................................................10CONCLUSION............................................................................................................13REFERENCES.............................................................................................................14

INTRODUCTIONMarketing is the process of selling products and services to itsconsumers at market place (Lamb, Hair and McDaniel., 2011). It refers to themarketing strategy of promotions which to advertisement of products inmarket among consumers. This process of marketing helps company inachieving goals and objectives in allotted time frame. This report is carriedout in the context of McDonalds, which is a American fast food companyfounded in 1940. This company is operated in US by Richard and MauriceMcDonalds. This fast food brand is famous for its varieties of burgers,Mcpuffs, chicken McNuggets, premium salads and many more. In this report,the roles and duties of manager is also discussed. In addition to this,marketing mix, marketing plans and budgets are also been evaluated underthis assignment.TASK 1P1. Roles and responsibilities of marketing managerConcept of marketingIt is the philosophy from which a firm analyses the needs anddemands of consumers of products. Now-a-days the concept of marketing isadopted by various firms to promote their products in market and increasesales. This concept is also adopted by McDonalds in order to increase salesand profitability (Wirtz., 2012). In addition to this, it also helps the companyin promoting or advertising their products at marketplace. In addition to this,current trend includes, mobile marketing, online performance marketing andfuturev trends includes, chatbots, new apps, etc.In this context, there are fivetypes of marketing concept which are considered by McDonalds under thefollowing statements:Production concept: This is one of the oldest concepts of marketingwhich guides sellers in selling products. In this, consumers will buyonly those products which are easily available and affordable inprices. This concept is also used by McDonalds in order to satisfy its

consumers by providing products according to their needs and tastes.This also helps the company focus on improvements of the quality ofproducts and distribution efficiency.Selling concept: This concept refers to the efforts of companytowards its product to increase sales in market. It is an essential forcompany to promote and advertise its products at market place amongconsumers. Without promotion, consumers are not willing to buyproducts. In addition to this, it is also for McDonals to promote andgive advertisements of its products at market place. It will helpconsumers to attract consumers towards products which will lead toincrease sales and profitability.Marketing concept: This concept states that it is important for afirm to know the needs, demands, tastes and preferences of its targetmarkets. The company should deliver products which satisfy itsconsumer’s better than competitors do. This concept is a “consumerfirst” approach and philosophy of “sales and responds”. In context ofMcDonalds, the company also uses this concept to gives consumersatisfaction by offering products of good quality and at affordablerates.Product concept: In this holds the innovative features, quality andperformance of products (Baines, Fill and Page., 2013). Theconsumers will buy only those products which have new andinnovative features and are of superior quality. Thus, it is alsoimportant for McDonalds to offer good and superior quality productsto its consumers to increase sales and reputation of brand atmarketplace.Societal marketing concept: It is a marketing strategy which delivervalues to its consumers in such a way that it helps to improve andmaintains society and consumer’s well-being. This concept is alsoused by McDonalds that helps to meet present needs and demands ofconsumers along with the needs of future.

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