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Roles and Responsibilities of Marketing Essentials

   

Added on  2020-10-05

14 Pages4207 Words254 Views
Marketing Essentials
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Table of ContentsINTRODUCTION...........................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and Responsibilities of marketing functions of McDonald........................................1P2. Roles and Responsibilities of marketing relate to the wider organisational context............3P3 Different ways in which organisations apply the marketing mix to the marketing planningprocess to achieve business objectives........................................................................................4P4. Marketing plan of Mc Donald's............................................................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is the concept of buying and selling of goods and services. It includesadvertising, selling, delivering products, market research and so on. There main motive is tosatisfying their customers need and want. They also helps in promoting their product andincreasing their sales. It is a tool or technique which helps an organisation for enhancing theirgrowth and success (Baker and Magnini, 2016). This project is about McDonald's, it is anAmerican fast food company which is founded by Richard and Maurice McDonald's in SanBernardino, California, united states in 1940. This company was started their business as a humburger stand. In present context, it is considered about role and responsibilities of marketingfunction in an organisation. It is interlinked with every department of a company. It also showsmarketing mix of two different organisation.TASK 1P1. Roles and Responsibilities of marketing functions of McDonaldMarketing is a activity which helps in promoting their business. It is a concept of buyingand selling of goods and services. Their main motive is to satisfying their customers demandand earn more profit. It also helps in influencing people for purchasing their product andservices. It considered four steps in process of marketing and that are:first step of marketing process is to analyse the whole market and helps in determining need andwants of customers.After analysing a market, there next step is to target market area for finding what kind of productand services are going to be proffered by company.After deciding target market, they develop marketing mix strategies which helps in promotingtheir product and attracting customers.At the end, execute a whole plan and procedure for approaching customers.Marketing is a buying and selling concept which is plays an important role in organisation.Through the help of marketing, a company can promote their product easily and attract moreand more people toward their product. It also influence target market for purchasing theirproduct and helps in increasing their demand and growth (Baker and Saren, 2016). Further alongit also helps in forecasting future demand of a product so they can fulfil it according to their tasteand preferences. In context of McDonald's they analyse a whole market through which they
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added some new products according to the customers demand like French fries, Sandwiches, andso on. Some Role and Responsibilities of marketing manager are discussed below:
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