Marketing Essentials - Task 3

This presentation covers the importance of marketing in an organization, the process of producing and evaluating a basic marketing plan, producing a detailed evidence-based marketing plan, and designing a strategic marketing plan using the 7Ps. It includes examples and analysis of Cadbury's marketing plan.

Marketing Essentials
Task 3

TABLE OF CONTENTS
• Task 3
• 8. Produce and evaluate a basic marketing plan for an organization.
• 9. Produce a detailed, coherent evidence-based marketing plan for an organisation.
• 10. Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing objectives.
• Conclusion
• REFERENCES

INTRODUCTION
Marketing is important for organization and through this whole organization is run their
activity and operation because it helps to all department. Through this organization also
make plan, analyst, implement and control so it makes plan through use of 7 P's of
marketing mix and its helps in increase sales. Cad-bury is the largest British
multinational company and its offer chocolate product, desert and beverage. This report
will be cover marketing plan, SWOT and PESTLE analysis and 7 P's

Produce and evaluate a basic marketing plan for an organization.
• Marketing plan is important for launch product so Cad bury launch new product that milk chocolates. It
has to make many different type of plan.
• Executive summary :- Cad-bury is very largest British multinational company. Its founded by
John Cad-bury in 1824. it offer dark chocolates and many different types of product but now it
launches milk chocolate because it is beneficial for children and adults.
• Mission and vision :- it has mission and vision that many people has health issue so they has
ban to eat dark chocolate so it is beneficial for all age group and all type of people can eat.
• Objective :- its new product launch has main objective is increase sales and revenue. It also
wants to popularity and attract more customers.

STP :- it means that Cad-bury use three elements for launch milk chocolate like segmentation,
targeting and positioning.
• Segmentation use for divide peoples base on age, gender, class, standard. It is necessary for and
focus on young generation and children's. Through this it make easy to analyze about products/
• Targeting is a element that Cad-bury use and target 4 to 18 year children for milk chocolate.
Because through this age group it makes more profit and revenue.
• Positioning is last process that cad-bury use for evaluate and analyze of position of product in
market and if need of improve so it changes in product.
•

• Market share :- after STP cad-bury use evaluate market share of organization and after that it improve
their quality of product and spent money on advertisement. It main purpose is analyze profit of new
product.
• Budget :- Cad-bury also make budget for launch product because it is necessary for run and carry all
business activity. So budget is basic needs for every work like purchase raw material, advertise,
distribution etc.
• Monitoring and evaluation :- Cad-bury do all process of plan then it evaluates through
surveys and customer’s feedback so its helps in know about product that like or not by customers and
evaluate for improve and develop.

9. Produce a detailed, coherent evidence-based marketing plan for an organisation.
• Strength – cad-bury has large number of customers at global level and also very popular that helps in
increase sales and revenue. It also spends more money for advertisement. So it easily makes chain of
customers. It also can expand their business in different country. It is also a solid brand promoter so it
promotes their every product very effectively.
• Weakness :- it has weakness that it less focus on rural area compare then other area and many
people has thought that Cad-bury make chocolate with eggs. So it decreases sales of organization.
• Opportunity:- it has opportunity that it can expand their business in rural area so it helps in boost
market of it. So it can convert their weakness in opportunity. It also can adopt and establish innovation that
introduce new taste with different flavor.
• Threats:- it has threat of new competitor because many competitor present in market so it reduces
sales and customers of Cad-bury.

• Pestle analysis is use by cad-bury for evaluate external environment. It stand for P- political, E- economics, S- social,
T- technology, L- legal and E- environmental factors.
• Political :- through this factor Cad-bury majorly affect and it affect to performance and decision making
of organization. Because it has business in global level and it has to follow tax rate of different countries. If political
party not stable and frequently change and tax rate also frequently change so it affect organization.
• Economic :- it includes inflation, exchange rates and it affects to Cad-bury because in inflation people not
buy and ignore of purchase product so it directs affect to organization performance and decrease sales and profit.

Social :- it includes customer taste, preference
and choice so it majorly affects to organization and Cad-
bury has to change frequently to product and its taste so it
decreases sales and revenue of organization.
Technological :- nowadays technology is
increase and it has to adopt and establish new techniques
and innovation for improve their product so its also direct
affect to cost of product and sales because it consumes
more cost and time.

10. Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall
marketing objectives.
• For launch of milk chocolate by Cad-bury so it follow 7 P's for make strategic plan and it helps in achieve
objectives.
• Product :- it follows product and focus that new product milk chocolate because it is new product so
it helps in increase sales and revenue that helpful in attract customers.
• Price :- for launch of milk chocolate it major focus on price because it set price of product according
to size of chocolate and price are also affordable and reasonable that customers can purchase it.
• Place :- it also plan about place that it expand their business and focus on target market it helps in
increase sale and revenue and meet objective of organization.
• Promotion :- Cad-bury also promote their milk chocolate through advertisement because it is helpful
in increase sales and revenue and attract customers.

• Physical evidence :- cad-bury launch milk chocolate so it also focus on staff
members, cleanliness and customers so it all thing is helpful make perception in
mind of customers and that helps in achieve objective of organization.
• People :- for launch of milk chocolates it hire skilled and efficient
workforce and also focus on customers that purchasing power is high so its helps
in achieve overall organization goal.
• Process :- through this it cad-bury give effective packaging and labeling for
attract customers and increase sale of milk chocolate.

Conclusion
• From above study it has been summarized that marketing plan is important
for make effective P's for plan about product that increase sale of product. It
includes executive summary, mission and vision, objective ,STP model,
budget and monitoring. It also covers SWOT analysis for internal
environment analysis and PEST analysis for external environment. So all
these things helpful in meet objective. Without marketing plan organization
not increase Their sale and profit

REFERENCES
• Shankar, V. et.al., 2016. Mobile shopper marketing: Key issues, current insights,
and future research avenues. Journal of Interactive Marketing. 34. pp.37-48.
• Wedel, M. and Kannan, P.K. 2016. Marketing analytics for data-rich
environments. Journal of Marketing. 80(6). pp.97-121.
• Segmentation, targeting and positioning model. 2018.[ONLINE] Available
through:<
https://www.smartinsights.com/digital.../segmentation-targeting-and-positioning>