Marketing Essentials of McDonald : Assignment
Added on 2020-07-23
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Major roles and responsibilities associated with marketing function in context ofMcDonald's.............................................................................................................................1P2 Roles and responsibilities related with marketing.............................................................3TASK 2............................................................................................................................................5P3 Application of marketing mix to marketing planning process..........................................5TASK 3............................................................................................................................................3P4 Produce and evaluate a basic marketing plan for Aldi......................................................3CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7.........................................................................................................................................................8
INTRODUCTIONThe concept of marketing is one of the major factor with the help of which anyorganisation can achieve its target. In other word, marketing can be defined as the way by whichcompany aims to produce and deliver product as per the customer demand (Blythe, 2012).Marketing essentials on the other hand used to combine all those areas with the help of whichconcept of marketing can be evaluated. It consists of several elements and factors of marketing.Possible points that can be included under marketing essentials are supply chain, marketing mix,marketing channel and many more. It is necessary for any organisation to know the borderconcept behind marketing so that they can achieve their company's objective in the mosteffective manner (Berkowitz, 2016). As per this report, McDonald's is one of the leading brandin all over the world. They are mainly into fast food restaurant. Their popularity can be seen bythe fact that they are having 36,900 outlets worldwide. They are responsible to serve largenumber of customers by providing best quality services. TASK 1P1. Major roles and responsibilities associated with marketing function in context of McDonald'sIn order to understand the entire concept of marketing, it is necessary to know its majorfunctions that is being performed in order to achieve the objective of a company. According tothis report, McDonald's is the most popular company which basically indulged in providing fastfoods. Given below are the major functions of marketing in respect of McDonald's. Market research- It is one of the most important task of any organisation. On the basisof market research, a company can formulate its strategy as per their objective. That is why,having a good market research can lead to generate best outcomes for the company. This mainlycomes under the major functions of marketing (Lipsman and et. al., 2012). McDonald's asmentioned in this report has a tremendous command over market. This becomes possible due totheir extensive market research. There are various factors that must be considered under theconcept of market research. There are various types of market research that a company adopts inorder to attain its target. It includes focus groups, phone surveys, testing and many more. It canbe defined as the way by which producers, customers and at last end users are linked to themarketers with the use of information. A company have so many reasons to go through marketsurvey. One of the major reason is that organisation must be aware about the market trends and1
competitions. In this way, company can formulate best strategy for their company. Other benefitof market research for the mentioned company McDonald's is that it get to know about the tasteand preferences and thus they can adopt those ideas and plans to full fill customers demand. Distribution- This is again a very major function performed by marketing department.Distribution plays a major role to make available the products and services from the producer tothe customer (Desai, 2013). It is necessary for the company like McDonald's to know thepurpose behind establishing a distribution channel. Various approaches towards setting up ofdistribution network depends upon many factors such as type of products and services, targetmarket, geographic scope related to the operations and so on. There are mainly three approachestowards distribution which must be considered by the mentioned company. Mass distribution- This is also known as intensive distribution. In this, organisation wants toconsider strongest intermediaries so that products can be reached to broad market base. Selective distribution- In this type of distribution, producer strict to number of outlets which isresponsible to handle a product. Exclusive distribution- Promotion- The major factor which plays a vital role in the success of any company isthe promotional techniques adopted by organisation (Nguyen and Simkin, 2012). Promotion isvery important in order to make customer aware about the features, mission, goal and objectiveof company. If customers will be aware about the product and service, then only they can buy it.As promotional strategies are decided by marketing manager. In context of this report, it can beevaluated that McDonald's has adopted many attractive promotional strategies in order to seekthe attention of customers. By their best promotional techniques, the company is one of themajor name in the context of fast food restaurant in all over the world. There are variouspromotional strategies presented in the market. Best utilisation of social media again a verymajor factor which is used by several companies in order to promote their product and services.McDonald's has used social media like Facebook, twitter, Instagram to make people aware aboutits offers, as most of the people are going online which means people will surely notice this(Kennedy and Parsons, 2014). Promotion may involves sample testing of newly introducedproducts to their customer. 2
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