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Roles and responsibilities of marketing function in context of McDonald's

   

Added on  2020-06-05

19 Pages5817 Words67 Views
MARKETING ESSENTIALS
Roles and responsibilities of marketing function in context of McDonald's_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK-1 ...........................................................................................................................................1P1- Roles and responsibilities of marketing function in context of McDonald's...................1P2- Roles and responsibilities associated with marketing......................................................3TASK- 2...........................................................................................................................................5P3- Application of marketing mix to the marketing planning process...................................5TASK-3 .........................................................................................................................................12P4- Evaluation of marking plan for McDonald's .................................................................12CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing is a key concept of any organisation. It can be defined as a process ofproducing, advertising and delivering of goods and services to the final customers. The actualidea of marketing is very vast. In context of this, “Marketing essential” is a major term that canbe defined as all possible area under marking which is necessary in order to carry out itsoperations (Dibb and Simkin, 2013). This includes marketing channels, supply chain, marketingenvironment, marketing mix and so on. Managers therefore, need to fully evaluate the major“marketing essentials” in order to implement various marketing strategy within the company.There is a continuous change in the market and thus it is very important for any management tounderstand the complexity of the environment ( Wirtz, 2012). This will definitely help them toachieve their target. In context of given report, McDonald's is a world popular fast foodrestaurant. It was established in 1940 and today they are serving 68 million consumerapproximately in 120 different countries. They have around 36,900 outlets. This report willenables to understand major roles and responsibility of marketing functions. Marketing plan canbe evaluated on the basis of specified company's operations.TASK-1 P1- Roles and responsibilities of marketing function in context of McDonald's.Before knowing the major idea behind the concept of roles and responsibilities ofmarketing function, it is important to understand the basic function of marketing. Majorfunctions of marketing in context of McDonald's are given below:1- Distribution- Having a great idea about any product is good but if a company is notable to decide the ways by which goods can be reach to the customer, then this will be big lossfor the organisation ( Pike, 2015). As far as cited company is concern about, then this can beclearly understood that they are using clear distribution channel. 3- Market research- This can be considered as one of the major functions of marketing.It involves to collect the information about the market trends and also about the taste andpreferences of target customer (Blythe, 2012). This is important because until and unless anorganisation is aware about their target customer, then only they can serve customer with the bestproducts. McDonald's have always been best at this part. They have a tremendous capability toconduct market research and on the basis of this, their food quality will always meet the1
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