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Marketing Essentials Key Roles - Aldi

   

Added on  2020-10-05

11 Pages3617 Words163 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Explain key roles & responsibility of marketing functions...................................................1P2 Roles and responsibilities of marketing which interrelate to organisation's department.......2P3 Marketing mix and its comparison with different organisation.............................................4P4 Marketing plan of an organisation.........................................................................................6CONCLUSION ...............................................................................................................................7REFERENCE ..................................................................................................................................9

INTRODUCTIONMarketing essential means develop, promote or distribute product or services to theirconsumers and businesses. It include the all promotional strategies which help the organisation toincrease their sales or profit through following various marketing practices. To be understandbetter chosen company Aldi is biggest supper market chain which have more than 10,000 storesin 20 countries (Banerjee, 2013). It is Germany based company founded by the two brothers Karland Theo Albrecht. This report include the role & responsibility of the marketing functions andcompare the marketing mix elements which help the organisation to achieve their business goals& objectives. Along with this, it include the marketing plan prepare by the marketing managerfor the organisation for effective work. P1 Explain key roles & responsibility of marketing functionsMarketing is the management process where goods & services provide to the consumersthrough various distribution channels. Marketing is the place where buyer and seller exchangeany products according to their need & demands. It include the concepts such as product,production, selling and promotion. According to current marketing trends manager build various strategies which mostlyfocuses on consumers. Such as provide customer services which help them to solve their productrelated issues or queries. Increase the client experience through digital campaign, promotions andfeedback. Future trends include digitalisation of marketing which is beneficial for consumers andprovide customized items for a specific customer. It will happen because of the marketing planwhich develop by the manager. They also play very important role & take responsibility in theorganisation to achieve their business goals such as:Marketing information: Marketing information help the manager to identify therequirement or demand of consumers. It is refer to collection of information, analysis of internal& external factors and regular review the market trends (Beatty and Samuelson, 2014). Managerof Aldi company collect information from various sources and make it useful to make anystrategies. It includes customer's demand, preference, marketing trends, fashion and growth ofthat particular sector. Standardisation: According to this function manager established their employees andmake them efficient to manage time tasted process. Role of manager is to provide the guidelines1

regarding their work at the time of providing services. Manager of Aldi company focus onguarantee of quality, promotional strategies and provide clarity regarding their work. Product distribution: It is manger's responsibility to organise the logistic or distributionchannel for the storage and goods distributed to the consumers. It will include the stock control,warehousing and transportation. So it is a manger's role & responsibility to handle the wholework and ensure that right product delivered to the right person (Berens, 2017). Marketing process include the various activities that perform by the manager regardingmarket trends, consumer's taste & preference, buying habits, demand or need. By following theseprocess manager of Aldi company able to achieve their business objectives and targets. Marketing strategies: Manager develop various promotional strategies to attractconsumers for their products. It will include the detail description of plan which follow the themanager of Aldi company to achieve their business goals. Analysis marketing opportunities: With the help of marketing research, manger ofAldi's company find out the opportunities for the business. After that manager work according totheir strategies to increase the productivity or profitability of the business. Developing marketing mix: This marketing tool help the manager to identify thepotential area to expand their business. Manager of Aldi company build various strategies andmake effective decision to for the achievement of business goals (Black, Clemmensen and Skov,2010). Selecting the target market: It is a manager's responsibility to identify the target marketto sell their product and develop promotional strategies according to the consumer's demand.Because it provide help to Aldi company to achieve their business goals & objectives throughtargeting specific market to sell their products. Marketing process help the organisation as well as manager to make various strategieswhich can increase the productivity or profitability. Manager plays important role in the Aldicompany to build or execute the plans and take necessary decision regarding product, productionor selling. P2 Roles and responsibilities of marketing which interrelate to organisation's departmentMarketing is the set of actions, institutions and processes that helps to sale products andservices and increase in number of customer. For instance, manager of Aldi company focuses onproviding large number of products through marketing. Marketing manager plays a very2

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