Marketing Essentials - EE Network
Added on 2020-12-30
17 Pages5436 Words373 Views
|
|
|
Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explain the key roles and responsibilities of the marketing function...............................1P2 Roles and responsibilities of marketing relate to the wider organisational context..........4TASK 2............................................................................................................................................6P3 Apply the marketing mix to the marketing planning process to achieve business objectives.................................................................................................................................................6TASK 3..........................................................................................................................................10P4 Produce and evaluate a basic marketing plan for an organisation..................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is an eminent part of modern business organisation. This involvesunderstanding of market, demand of consumers, building relations for profitability. Marketingrefers to a place that provide a platform to buyers and sellers in order to increase the sales whileusing different advertising, strategies to create awareness by the product existence into market(Cooper, 2012). Marketing is an essential element for a customer relationships that are tired toget an innovative approach in marketing strategy.This report covers a role and responsibilities of marketing functions with reference tobusiness environment within EE Network Company. It is a British mobile network operatorcompany headquarter in England, UK. It has a wide range of products such as fixed linetelephony, mobile telephony, broadband internet, digital television of Orange and T-Mobile. Thereport includes interrelationship between marketing and other functions related to it, defining themarketing mix to achieve business objectives. This project also bring highlights whiledeveloping and evaluate a marketing plan. TASK 1P1Explain the key roles and responsibilities of the marketing functionMarketing is the operational function that helps in buying and selling of products andservices into a marketplace. This includes advertising, promotional activities, publicity and soon. The trends of marketing involves rise of partner marketing such as performance of productand their services, mobile marketing, online performance based marketing, focusing oncustomers or targeting consumers with the help of segmentation (Dibb and Simkin, 2013). Thereare different marketing processes, the steps of marketing process are mentioned as; firstly,analysing the opportunities in the market. Secondly, selecting the target market for the chosencustomers as per the price of the product of EE limited company. Thirdly, developing themarketing mix as per the requirement of product of a respective firm. Last by not the least,fourth, by managing the marketing efforts by the manager of EE network company.Marketing concept used to provide businesses with a competitive edge, since that is what theyneed to do as to gain the loyalty of customers. It is a belief that business firms must assess theneeds of their consumers first and foremost. Based on those needs and demand of customerscompany make decision in order to satisfy their consumers and able to enhance their quality and1
better competition among other competitors. Therefore, a respective company believes that theirconsumers are driving forces of their own business to improve their marketing strategies and as aresult bring an effective result to overall productivity of a specific company.Marketing function are described as the roles of a business organisation that assist insource of successful products for market and their promotion as well. This helps in influencingtheir customers through advertising, publicity, promotions for prolong relations with their clientsand customers (Pike, 2015). This includes different functions such as marketing research,product plan, promotion, sales, development process, finance, customer services and so on. Themarketing functions includes creating an image that represent the business firm in a positivelight. The importance of marketing function can be defined in many ways, under this report theseare described in briefly as:Importance of MarketingMarketing for society or consumerMarketing for organisationDevelop the standard of living by usingspecific products.Increase employment opportunities foradvertising, promotional activities toattract their customers.Economic stabilityIncrease consumer satisfaction level bysatisfying their needs, demand andwants from a business firm.Marketing information how and whatstrategy should adopt.Assist in decision making throughdistribution channel of marketing.focus on distribution channel whichapproach will be appropriate to attainmore profits by a business enterprise.From the above table, it is concluded that marketing helps to develop society, business aswell as consumers by increase in living standard, job opportunities, bring stability in economyand increase the level of satisfaction of consumers by creating demand for a particular product,through needs and wants of customers (Scarborough, 2016). Although, in case of organisation ithelps in determining sources of channel for new ideas, decision making, gain income and manymore.As a marketing manager in EE network company there are various roles andresponsibilities of marketing functions, these are discussed under below as:2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents