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Marketing Essentials of EE limited : Report

   

Added on  2020-06-03

19 Pages6583 Words46 Views
Marketing Essentials

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 .......................................................................................................................................1P1. Roles and responsibilities of marketing function ............................................................1P2. How roles and responsibilities are related with wider organisational context .............4TASK 2 .........................................................................................................................................7P3. Comparison of marketing mix of EE limited and apple...................................................7TASK 4 .....................................................................................................................................10P4. Produce and evaluate a basic marketing plan for an organisation.................................10CONCLUSION .............................................................................................................................13.......................................................................................................................................13REFERENCES .............................................................................................................................14

INTRODUCTION Marketing is very importance which is very important for every organisation. It providesupport to company so that they can achieve their goals in appropriate manner. By this firm canpromote their products so that awareness can be increased among potential customers. There aremany different kind of techniques are there which can be used by firm. It help attract largenumber of customer to particular product and services. Marketing has its main focus oncustomers. The objective is to attract customers and expand market shares. There are manypopular companies which are successfully doing marketing their products. These enterprises areApple, google, Zara, Nestle and so o(Aaboud and et. al, 2017). In this report the company which is taken into consideration is EE limited. It is Britishmobile network operator, internet services provider. This is largest providing company in UK.They have large customers network. They also provide 4G network. In this report the key roles and responsibilities of marketing has been discuss. How thesemarketing function are related with wider organisational context. The marketing mix has beengiven in this assignment. Marketing plan is design in this project. Concept of segmentation,targeting and positioning is describe in this report. TASK 1 P1. Roles and responsibilities of marketing function Marketing is process by which product is available to its final customers. By marketingawareness can be create so that customers can know about product and services sold bycompany. There are four elements of marketing. These elements are known as 4p's. Thecoordination of these elements as given below. Improvement, selection and determination of productionFinding the prices of goods and services.Determining the distribution channel so that they can reach to its final consumersDevelopment and identify the suitable promotional strategies. There are different kind of marketing strategies which are adopted by firm. Thesetechniques are important because it help company to understand customer needs and wants. Thismarketing mix help to grow and develop the business (Aad and et. al, 2012). There are differentkind of strategies which is adopted by EE limited so that they can provide unique services to its1

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