Role and Responsibility of Marketing Functional Unit in an Organization

BUSINESS ESSENTIALS

Contents
INTRODUCTION...........................................................................................................................................3
LO1 Role and responsibility of marketing functional unit in an organization..............................................3
LO2 Element of marketing mix ...................................................................................................................4
LO3 Develop and evaluate marketing plan: ................................................................................................5
CONCLUSION...............................................................................................................................................6
REFERANCES: ..............................................................................................................................................7

INTRODUCTION
Marketing essential is a business process of developing relationship between customer and
customer satisfaction. The essential focus customers need demand and requirement. Marketing is
a opportunity make a planning for cover or market services. Top shop a British multinational
company that will provide their customer luxury service and home base product their company
sell their services for profit making. Report will analyze role of marketing and how it will
interrelate organization function. It will also show marketing element that will help company to
achieve organization goal and objective. Marketing mix element 7ps describe organization
planning and process. Marketing plan based on production employee development and
motivation or achieve company objective and goal. “The marketing process responsible for
identify anticipating and satisfying customer requirement profitability”.
According to PHILIP KOTLER “ Marketing is the social process by which individual
group obtain what they need and want through creating and exchanging product and valuer with
other.
LO 1 Role and responsibility of marketing functional unit in an organization.
The marketing departments play important role for promoting and developing business. The
marketing departments also help company for achieve firm vision and mission. Role of
marketing department:
It also helps define and manage company brand, image, reputation and company
productivity. It will conduct company management for develop marketing strategy. it will
improve company products and services that will help attract customer for Top shop Product
marketing and promotional material describe product services and interact customer experience.
When marketing department create responsibility for monitoring and managing Top shop
promotional activity. That activity influence customer to use company product and services.
Marketing function will be describe product services is good so the company Top shop increase
profitability so the company develop new strategy for improving selling activity(Andrews and
Taylor, 2017.). The company Top shop manage company standardization and company grading
that will provide company working process is good so the consumer have start using their
services.
The marketing function describes company product advertisement and sales promotion
for improving sales and market strategy(Moore, 2014.). The lower pricing include product
planning process and service for improving publicity of company and product. Marketing
information help company to tack risk for making new planning for market and customer
attraction. Top shop provide exchange facility for their customer to use their services that will be
help company to improve customer support and using company facility.