Roles and Responsibilities of Marketing Function Assignment

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 The roles and responsibilities of marketing functions......................................................3
M1 Analyse the roles and responsibilities of marketing........................................................4
D1 Evaluation of key element of marketing function and their interrelation with functions.5
P2. The roles and responsibilities of marketing relate to the wider organisational context...5
M2. Significance of interrelationship between marketing and other function.......................7
TASK 2............................................................................................................................................8
P3 Different organisation using marketing mix for planning process to achieve objectives. 8
M3. Evaluation of different tactics applied by organisations...............................................12
TASK 3..........................................................................................................................................13
P4 Evaluation of marketing plans for an organisation.........................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing refers to the process for developing relationship with customers and satisfying
customers. This is totally customer oriented approach. This includes the advertisement, selling
and delivering products and services to the people. As main goal of marketing concept is to meet
the need and want of customers and ensure profitability for organisation. To better understand
this concept Top Shop, UK is being selected. This is a British multinational fashion retailer of
clothing, shows and other make up accessories. The role of marketing and interrelation and its
interrelation with other functional department is being explained in this report. As marketing mix
plays an important role in the achieving organisational goals, is also being explained in this
report. The marketing plan is very helpful for an organisation which is also discussed under this
report.
TASK 1
P1 The roles and responsibilities of marketing functions.
Marketing is an activity which is performed by organisations in order to create awareness
of their products and services to the public. According to American Marketing Association
Board of Directors, Marketing is activity, set of institutions and processes for creating,
communicating, delivering and exchanging offerings that have value for customers, clients,
partners and society at large (What Is Marketing, 2018).
Top Shop is referred to various roles and responsibilities which are operating successfully
by a manager. The roles and responsibilities are discussed as under:-
Marketing planning: Plans are made in accordance with effectiveness which is based on
roles of marketing. Marketing planing is considered as document which shows the tactics and
strategies for the organisations. With the help of this planning Top Shop can enhance its
productions and sales which ultimately leads to increased profitability of business. . They are
based on gathering information in regard with analysing situation of market. As per manager of
Top Shop company is to relate with goals and actioning steps.
Packaging and labelling: It is another context which is based on design of product with
package and label. In this approach marketers are encouraging potential buyers for purchase.

Top Shop company products are attract-full and preservative for numbers of customers which
promote effective in market (Baker, 2014).
Promotion: It is relating with career advancement of position in context with hierarchical
structure. Promotion describes persuading targeted audience relating with product and service for
increasing awareness and generate sales with brand loyalty. This function of marketing
encourages support by raising higher outcomes in sales promotion. Promotion can help Top Shop
to increase their sales and maximise their profitability.
Customer support services: It is a range of services which is based on cost effectiveness
and correcting use of product. Top Shop company is assisting maintenance, training , upgrading
and disposal of product which lay immediate benefit in management system. As per manager,
there is a need of exchanging ideas for outing more values of product purchasing.
Physical distribution: In this function company used to distribute products and services
in order to lead with profits and ensure satisfying them. It is associated with the activities in
order to supply finished products with production line to consumers. Top Shop has many of
distribution channels in order to deliver product with making benefits from them. Company is
looking after on many circumstances relating with ordering process, controlling inventory,
servicing customers etc.
Pricing of product: Price of product is defined by profit rates, company objectives,
competitor policy for earning profits. They are leading with systematic strategies which direct
effect came on succession of business (Boschetti and Massaron, 2015). As per manager of Top
Shop price is to be made according to the demand of product bin market trend (Westwood,
2013).
From the above roles and responsibilities, marketing function is based on satisfaction
provided to consumers in order by achieving goals and objectives. These role are describe
according to environmental aspects which is completely impact on functions of marketing.
Marketing environment are looking after on roles which makes a wide context on Top Shop
company.
M1 Analyse the roles and responsibilities of marketing
The marketing is an activity which is performed by organisations to promote their
products and services in market. This activity perform the various roles and responsibilities for
business like market planning, packaging and labelling, promotion, customer support service and