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Unit 2 Marketing Essentials Assignment Copy - EE Ltd

   

Added on  2020-01-16

30 Pages7008 Words564 Views
Marketing EssentialsThis is a much-improved piece of work comparing the previous one. My recommendation would be that you go through this work first and go back to BBE to improve on that part and after that you address this work again. As I said earlier, there is a need for better grammar and improved fluency in your sentences. Use simple words, and attempt a narrative form in addressing task requirements.

EXECUTIVE SUMMARYMarketing is defined as practice adopted for selling products and services of theenterprise to consumers. It is essential that a systematic and strategic approach should be used forcarrying out marketing practices in effective way. Present report is based on EE limited which isa leading British network company that offers different types of telecommunication services tobuyers. The report describes about extended marketing mix that are used in the entity.Information about elements such as Product, price, place, promotions, people, physical evidenceand process has been mentioned in the report. In addition to that company overview and detailsabout services and products that are offered by the enterprise have been mentioned. Currentmarketing situation analysis has been done and evaluation of internal and external environmenthas been done for identifying business opportunities that are available for business. Primaryactivities that are performed in the enterprise including inbound activities, operations andoutbound logistics and marketing have been mentioned in the report.

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................2Concept of marketing, including current and future trends........................................................2Notes:..........................................................................................................................................7Overview of the different marketing processes..........................................................................7Key roles and responsibilities of the marketing manager at EE Limited....................................8Ways in which roles and responsibilities of marketing influence and interrelates with otherfunctional departments of EE Limited......................................................................................10Values and importance of the marketing role in the context of EE Limited.............................11Significance of having effective interrelationships between different functional departments ofEE Limited................................................................................................................................12TASK 2..........................................................................................................................................15(2a) Extended marekting mix....................................................................................................15(2b) Marketing plan...................................................................................................................18CONCLUSION..............................................................................................................................25REFERENCES..............................................................................................................................26

INTRODUCTIONMarketing be determined as an essential part within organization. It provides the firmwith the opportunity to provide adequate information about the products and services that aredelivered by the firm (Pike, 2015). In this context, there are different set of activities that has tobe considered in order make sure that they will be able to deliver their customers with highquality services. There many companies that deliver their customers with similar products andservices. They make use of different set of strategies that make the firm to attract more and morecustomers (Thomas, 2014). Present report is about EE limited that is a mobile phone company inUK . They focus on deliver their customers with high quality services. There are various issuesthat are faced by cited firm. This report covers concept of marketing, it includes the future andcurrent trends. Further, it covers the key roles and responsibilities of the marketing manager atEE Limited. Moreover, it covers the significance of having effective interrelationships betweendifferent functional departments of EE limited. Lastly, it also includes development of marketingplan for EE Limited. 1

TASK 1Concept of marketing, including current and future trendsNotes:Concept of marketing can be determined as a philosophy that is helpful to analyse theneeds and requirement of customers. Accordingly, products and services are developed with thehelp of which more and more service users are attracted. In this context, there are different areasthat are considered and it requires management to make sure that they develop strategies throughwhich they can make improvement in their business operations. As per the case, there are twodifferent type of issues that are faced. With this respect, it includes poor cross culture and lack ofmarketing orientation. Below given are the three areas that are included in concept of marketingand they are as follows:2

Notes: Production concept: This is an area in which management of EE Limited aims atdelivering their products and services at low cost. There are certain factors that are considered bycustomers when they purchase any product. In this context, it includes price, quality, etc. Withthis respect, EE Limited should develop strategies that help them to reduce the cost of products. Marketing concept: In accordance with concept, management aim at making use of toolslike television, radio, newspaper, online sites, etc. to convey information about the services andproducts that they want to deliver to their customers. Sales concept: This can be determined as the source with the help of which products aredistributed to customers. 3

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