Marketing Essentials Assignment Your Destination Company
Added on 2020-10-05
11 Pages4059 Words90 Views
MARKETINGESSENTIALS
ContentsINTRODUCTION...............................................................................................................................3TASK 1.................................................................................................................................................3P1 Roles and responsibilities of the marketing function....................................................................3P2 Roles and responsibilities of marketing related to the organizational context..............................4TASK 2.................................................................................................................................................5P3 Marketing mix to the marketing planning process to attain business objectives...........................5TASK 3.................................................................................................................................................7P4 Marketing plan for business organization.....................................................................................7CONCLUSION....................................................................................................................................9REFERENCES..................................................................................................................................11
INTRODUCTIONMarketing is one of the important and wide activity for every business organization toenhance their profitability level at market place. It helps in promoting as well as deliveringquality services to customers as per their needs and wants. Along with this, include variousactivities such as advertising, selling and many more which may contribute in attaining setgoals and objectives in appropriate period of time(Fazlollahtabar, Aghasi and Forte, 2012).Inaddition of this marketing also help business organization to expand their business activitiesat global level.Present report is based on Your Destination, is famous company whichprovide better transportation services to customers as per their needs and wants.This reportalso discussed about various roles and responsibilities m of marketing function which maycontribute in attaining set goals and objectives. Along with this, marketing mix is alsomentioned in this reports which aid in increasingprofitability level of the company. Inaddition of this marketing plan also mentioned which consider all the activities in order toaccomplished positive brand image at market place.TASK 1P1 Roles and responsibilities of the marketing functionAs per today’s business environment marketing play vital role in developing overallorganizationalactivitiesin effective manner. In this context, marketing department alsoperform their responsibilities with the purpose of increasing overall sales by promotingcompany products and services in front of customers and market as well. As a tour company,Your Destination also operate their business activities at wide range in which they servebetter transportation to tourist as per their needs and demand. With the help of this companyenhance their positive brand image at market place. In this manager also play one of theimportant role in determining customers’ needs and wants towards company products andservices. With the help of this they easily manufacture and provide them same in order toincrease their profitability level at market place.In this context there are some main roles andresponsibilities of marketing function which used by Your Destination to attain bettersatisfaction of customers in most effective manner. All these are as follows:Analyse marketing trends and condition: It is one of the important role of marketingdepartment and its manager is to determine as well as assess the marketing trends andcondition in order to set and manufacture quality products and services which may leads inattaining desirable profitability level(Coulon and et. al., 2012). This will also contribute incapturing larger market share by delivering quality services.Products:It is one of the important element which consumed by end customers as pertheir needs and wants.So that it is important for business organization to serve qualityproducts to its customers in order to attain their higher satisfaction which may contribute inattaining better success at market place. For attaining the same manager of marketingdepartmentundertake an effective research to determine customers taste andpreferenceswhich may leadin enhancing overall performance in appropriate manner. In
context of Your Destination, company also set their priorities as per customer’s needs. Withthe help of this company easily capture larger market share form its rivals.Price: Set right price of right products is one of the major duty of manager which mayinfluence customers to customers to buy company products and services.Along with this,pricing of the products may leadin maximizing profitability level of the company atmarketplace(Sheikh, Shahzad and Ishak, 2016). Before setting products price it is vital formanager to effectively analyse their competitors’products and strategies which helps inimproving the chances of attaining better results at market place.Selling:For influencing customers’needs and wants, it is necessary for company toprovide their products that is more convenient for its customers. This will help in creatinglarger customers within business organization and at the same time also helps in increasingprofitability level at market place. In addition of this manager also responsible for usingbetter tools and techniques for communicating with their target customers so that companyeasily provide them same to enhance profitability level.Management information system: MIS is also considering as an important function ofmarketing in which company mange as well as keep confidential all the information of thecustomers which contribute in establishing positive brand image at market place.In thismanager also collect as well as gather relevant information which used by Your Destinationas per effective strategies. This will directly contribute in increasing overall sales of thecompany ta market place.Financing: For runningall the activities, proper fund is one of the important requirementwhich may lead in improving overall performance of the company. So that it is important formanager to keep enough fund to produce quality products and services in effective mannerwhich helps in attaining better success at market place. Along with this, It is important dutyof manager to use optimum resources in order to make quality products. This will contributein capturing larger market share form its rivals.Distribution: It is important for business organization to use effective distributionchannel to deliver right products to right customers at appropriate time period. For thismanager formulate effectivestrategieswhich may leads in improving their performance levelat market place and at the same time also aid in increasing profitability level.P2 Roles and responsibilities of marketing related to the organizational contextAs per today’s scenario, marketing is an important concept for business organizationwhich helps in increasing profitability level by delivering quality services to its customers ataffordable cost. Along with this, it is also helps in influencing customers in relation ofcompany products and services which may leads in attaining profitability level.In addition ofthis, marketingplays vital role in operating business activities in an effective manner. In thiscompany also serve quality services to its customers in order to retain them for longer periodof time. This will directly contribute in attaining better success at market place. In thiscontext, there are some roles and responsibilities of marketing are also define which helps inattaining set goals and objectives. All these are as follows:Marketing function and operation department:It is one of the important departmentof business organization which helps in manufacturing quality products and services with thepurpose of offering customers as per their needs and wants.With the help of this, company
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