logo

Marketing Essentials Assignment - Your Destination

   

Added on  2020-10-04

16 Pages4618 Words52 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function..................................................1M1 Role and responsibilities of marketing in the context of the marketing environment.....3M2 Importance of interrelationship between marketing and other functional units of anorganization............................................................................................................................3P2 How roles and responsibilities of marketing related to the wider organizational context4TASK 2............................................................................................................................................6P3 Comparison of marketing mix of two different organization...........................................6M3 Various tactics applied by organization to demonstrate how business objectives can beachieved..................................................................................................................................8P4 Marketing plan of an organisations...................................................................................8M4 Produce detailed coherent evidence based marketing plan for organization.................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is an important study of business for managing all the exchange relationshipfor the customers. As per American Marketing Association, marketing is an activity to promote,create and deliver the value for customers in order to gain higher satisfaction. Main function ofmarketing is to attract large number of customers towards company and its products andfulfilling their needs in a manner that they would get highest level of satisfaction (Swenson,Rhoads and Whitlark, 2014). It aids in building the strong relationship with the clients. Presentreport is based on firm, Your Destination which is a popular transport company based in UK.Various key roles and responsibilities of marketing function are mentioned in this report alongwith defining effective comparison of two organizations that help in capturing high market share.Along with this, a basic marketing plan for Your Destination is also provided here.TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is an effective concept which is used by company to promote their informationin front of market . The main objective of marketing is to increase profitability by deliveringhigh quality products. It aids in satisfying customers’ needs in the most appropriate manner.Marketing is the core concept which increases a positive brand image so that all clients will getaware with their products and process. Basically, marketing is an effective process which affectsthe overall performance of company. It also helps in improving the employee’s performance.Main purpose of using marketing concept is to satisfy their customers’ needs by delivering highquality products as per their requirements. In Your Destination, marketing plays an importantrole as it increases the number of customers and also, investors who help in getting higherprofitability. In this, company conducts various survey and undertakes different researches toidentify customer’s demand and provide their services accordingly. By using marketing concept,Your Destination manages all their promotional activities to set a positive brand image in themarketplace (Peter and Donnelly, 2011). There are some effective marketing functions whichare used by company to maintain their sustainability like:Market research: This function is more important for company to determine the overalldetail of target market and customers. Marketing research helps in making an effectivemarketing plan which aids in achieving the overall objectives of business. Main function1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report on Responsibilities of Marketing Function
|14
|4318
|46

Doc Marketing Essentials - Assignment
|13
|3758
|180

P2 How roles and responsibilities will contribute towards wider organizational context
|14
|4115
|228

ALDI Report of Marketing Essentials
|16
|5479
|29

Marketing Essentials Assignment Your Destination Company
|11
|4059
|90

Unit 2 Marketing Essentials Assignment Solution (Doc)
|13
|4091
|63