Cover content •Introduction •Roles and responsibilities of marketing function •Duties of marketing are related to wider organisational context •Conclusion •References
Introduction Marketing essentials is an important concept through which the basicsofthemarketcanbeunderstand.Ithelpsdifferent organisationincarryingoutthefunctionofmarketinginan effective manner which is capable of providing the desired results to an organisation.
In order to achieve the targets of Wilkinson, the contribution of marketingmanageriscrucial.Differentfunctionswhichare performed by the marketing manager in Wilkinson group are as follows: Distribution Financing
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Duties of marketing are related to wider organisational context In an organisation, different departments are interlinked with each other. Marketing is one of the most important functions which is performed in the business enterprise and it has a great influence on other divisions too since it has a wide scope. If in organisation, a good connection is observed among various departments with marketing then the growth of same is assured.
Continue... Detailsofhowdistinctdepartmentsareinterlinkedin Wilkinson:- Marketing and human resource management Promoting and customer service Marketing and Finance Promoting and Research and Development
Continue... •Advertising and Information Technology. •Advertising and Production and operational division. •Promoting and Administration.
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Conclusion From the above discussed report this can be summarised that in Wilkinson marketing manager performs a very important role. It works towards maximising the total profit by taking responsibility of different critical activities.
References Babin, B. J and Zikmund, W. G., 2015.Essentials of marketing research. Nelson Education. Baines, P., Fill, C and Page, K., 2013.Essentials of marketing. Oxford University Press.
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