Marketing Essentials

This presentation discusses the roles and responsibilities of marketing in Cadbury. It covers topics such as satisfying customer requirements, identifying market competition, maintaining innovation, and arranging funds. The presentation also explores the interrelation between marketing and other departments in the organization.

Roles and Responsibilities of Marketing in Cadbury

Presentation

This presentation provides an overview of marketing essentials, including the concept of marketing, current and future trends, different marketing processes, roles and responsibilities of marketing function in an organization, and the significance of effective interrelationship between different functional departments. The case study focuses on Cadbury, a confectionery brand.

This presentation provides an overview of marketing essentials, including the importance of marketing in organizations, the marketing process, and the roles and responsibilities of a marketing manager. It emphasizes the significance of marketing in achieving company goals and objectives.

PowerPoint Presentation

Duties of marketing with respect to marketing environment 3 P2 Relation of roles and responsibilitieswithwider application of organisation 4 M2 Importance of interrelationship between marketing and other functions 5 D1 Critical analysis of key elements of marketing function & their interlink with other units6 TASK 26 P3 Comparison of marketing mix applied by different companies 6 M3 Evaluate tactics applied by firm to attain objectives 9 TASK 39 P4 Marketing plan for Cadbury 9 M4 Produce detailed marketing plan for Cadbury 11

Finance

Professional Development

Marketing

Key roles and responsibilities of marketing function

This presentation provides detailed information about the key roles and responsibilities of marketing function, its function in the marketing environment, and its interrelation with other functions. It also highlights the significance of interrelationship and evaluates the key elements of marketing mix. The presentation concludes by emphasizing the importance of marketing function in organizational management.

Marketing Essentials

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Roles and Responsibilities of Marketing in Cadbury

Marketing Essentials

Marketing Essentials

Key roles and responsibilities of marketing function

Marketing Essentials

Marketing Essentials