Marketing Essentials

Marketing
Essentials
Task- 1

Cover content
• Introduction
• Roles and responsibilities of marketing function
• Duties of marketing are related to wider organisational context
• Conclusion
• References

Introduction
Marketing essentials is an important concept through which the
basics of the market can be understand. It helps different
organisation in carrying out the function of marketing in an
effective manner which is capable of providing the desired results
to an organisation.

In order to achieve the targets of Wilkinson, the contribution of
marketing manager is crucial. Different functions which are
performed by the marketing manager in Wilkinson group are as
follows:
 Distribution
 Financing