logo

Marketing Essentials Sample Assignment

   

Added on  2021-02-19

10 Pages2801 Words27 Views
 | 
 | 
 | 
Marketing Essentials
Marketing Essentials Sample Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3COVERED IN PPT................................................................................................................3PART 2............................................................................................................................................3Part A. Comparison of organisations on the basis of marketing mix.....................................3Part B. Strategic and evidence based marketing plan.............................................................5CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
Marketing Essentials Sample Assignment_2

INTRODUCTIONMarketing encompasses all the advertisement as well as promotional tools and techniqueswhich provide aid to an enterprise in attaining the long term objectives. This activity lays downits emphasis upon the overall growth and development of marketers in a manner such that theyare able to promote the offerings of corporation in an effective way. The report is based on theanalysis of marketing essentials in Beauty Giant, which is a well renowned UK basedcorporation dealing in cosmetics and beauty products. The project is categorised into 2 parts. Thefirst part focuses upon roles of marketing manager and the interrelation of the respective functionwith other business units. The second part constitutes a structured analysis of marketing mix andthe stipulation of a marketing plan.PART 1COVERED IN PPTPART 2Part A. Comparison of organisations on the basis of marketing mixMarketing mix is regarded as one of the broadest concepts of marketing study, inclusiveof price, product, place and promotion as its major elements for attainment of specific purpose orgoal. The aim of marketing mix is to develop strategies or action plan which actually suits thecondition and scenario of firm. The strategic decision to carry out marketing comparison within2 companies can be best understood with the help of marketing mix theory. In relation to BeautyGiant, the entity is proposing to launch a new product in market for which it is essential that itcarries out a competitive analysis on the basis of marketing mix. This helps in development ofeffective policies through which customer reach can be inflated and growth & development ofcorporation can be ensured. In this regard, discussion is made upon the exploitation of marketingmix within Beauty Giant and one of its biggest competitors named Sephora, as follows: Elements Beauty GiantSephora ProductBeauty Giant is one of the leadingcosmetic sellers operating within theconfines of UK. It sells an array ofproducts ranging from hair extensions,Sephora is another top notch corporationengaged in provision of cosmetics,toiletries, skincare, perfumes andcosmetic items for both men and women.
Marketing Essentials Sample Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Adoption of Marketing Mix for Achieving Objectives
|10
|2450
|50

Marketing Essentials: Roles and Responsibilities of Marketing Function
|9
|2005
|2

Basic Marketing Plan of Burberry
|11
|2537
|102

The Role and Responsibilties of Marketing Function
|12
|3867
|30

Marketing Mix and Basic Marketing Plan for ASDA
|10
|1936
|41

Marketing Plan for 'Forever Young'
|16
|5096
|484