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Marketing Essentials for Travel and Tourism

   

Added on  2021-02-20

11 Pages2921 Words149 Views
Marketing Essentialsfor Travel andTourism
Marketing Essentials for Travel and Tourism_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3(Completed in PPT)................................................................................................................3TASK 2............................................................................................................................................3P3 Compare the ways in which different organisations apply the marketing mix for achievingbusiness objectives ................................................................................................................3P4. Produce and evaluate a basic marketing plan for an organisation...................................5Conclusion :.....................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is the essential tool for the organisation as this allows organisation to increasesales and profitability. It is the business activity which influences buyers to the buy the productsand services and also helps in the promotion, advertising and distribution of the product.Marketing is the term which helps in forecasting the demands of the customers and also focuseson maintaining relationship with the customers. In this project, the organisation which have beentaken is Thomas Cook which is the second largest British global travel operating companyestablished in London. This company operates and owns number of tour operators in the UK.This reports undertakes the study about the duty and responsibilities of the marketing and alsotheir linkage to different operative sectors. Furthermore, it also take into consideration about themarketing plan and marketing mix which helps the business to achieve their targeted goals andobjectives within a specific period of time.TASK 1(Completed in PPT)TASK 2P3 Compare the ways in which different organisations apply the marketing mix for achievingbusiness objectives .Marketing Mix: It was developed by marketing professor and author E. Jerome McCarthy in1960s. It is course of actions or tactics of putting right product or service in right place at righttime and at the right price. It is associated with 7P's model of marketing, stated as Product, Price,Place, Promotion, Physical evidence, People and Process. Companies uses this model to setobjectives, conduct SWOT analysis, achieve competitive advantage and evaluate their existingbusiness(Gardiner, Grace and King, 2014).Different ways in which Thomas Cook and Topdeck travels formulate their marketingmix:
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7P'sThomas cook travelsTopdeck travelsProduct(it is tangible orintangible item thatmeets customer'sneeds or wants. Theseare goods or servicesthat companies offersto target market.)It is combination of productscomprising of attraction, facilitiesand transportation. It providesAirline flights, Car hire, Coachtravel, holiday package, hotelfacilities, cruises, etc.It offers wide range and features oftravel or tourism products asspecialist company. It gives safe,reliable and efficient services whichmeets industry standards. More orless products that they provides aresame. Price(it is that amountwhich is expected topay in exchange ofproduct or service inmarket fromcustomers.)They adopted discounting pricingby reducing to basic price. It isform of sales promotion whichbrings rewards for company.They hold big share of marketand thus earn higherrevenues(Kastenholz, Carneiroand Marques, 2012). Variable Pricing is adopted bycompany in order to add priceaccording to feature or variation theyoffer. They target specific segmentsand earns higher profits.Place(it includes all effortsof company to maketheir productavailable in market totarget customer).It attracts customer by providingattractive, accessible and creativedestination with all facilities theyneed to visit and stay. It earnsprofits for whole year bymaintaining regular cash flow.They allow tourists to explore placesfull of activities with basic facilitiesand skilled workforce for assistance.Customer loyalty is what they starvefor and following this strategy, itmake impact on customer.Promotion(all those activitiesthat inform aboutgoods or services tolarge audiencethrough promotionaltools.)They have adopted advertisingand distributing promotionalmaterial like brochures, smallitems as their marketing activitiesthat is cost effective andimpactful in nature. They invest in sponsorship, websiteand promotes their brand in localfairs which allows them to market atlarge scale. Reaching to largeaudience creates positivity results forcompany by higher sales and profits.Physical EvidenceCompany provides comfortableThey provide printed brochures that
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