Report on Marketing Essentials for Travel and Tourism Assignment
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Added on 2021-02-20
Report on Marketing Essentials for Travel and Tourism Assignment
Added on 2021-02-20
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Marketing Essentialsfor Travel and Tourism
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Covered in PPT......................................................................................................................3P2 Covered in PPT......................................................................................................................3TASK 2............................................................................................................................................3P3 Compare the ways in which different organisations apply the marketing mix for achievingbusiness objectives .....................................................................................................................3TASK 3............................................................................................................................................7P4 Produce a basic marketing plan for a travel and tourism organisation to meet marketingobjective......................................................................................................................................7CONCLUSION..............................................................................................................................11
INTRODUCTIONMarketing refers to that activity which is adopt by a company to promote the productsand service of the company. In this process various factors are included such as creating,communicating, advertising and delivering products to the customers. In this report, chosenorganisation is Thomas cook which is a British global travel company, formed in 2007 and itsheadquarters are situated in London, England, and UK. As they are leading their business intravel industry, it is must for them to do marketing so they able to attract a large number ofcustomers with their services and operations. In this report it will be understand that what is thekey roles and responsibilities of marketing function and how they are interrelated with othermarketing function. Moreover, the difference between the two organisation in relation to createthe report of marketing mix strategies and marketing plan which are adopted by them to achievetheir business objectives. TASK 1P1 Covered in PPTP2 Covered in PPTTASK 2P3 Compare the ways in which different organisations apply the marketing mix for achievingbusiness objectives Marketing mix is a tool which is used by the company to evaluate their business activitiesand also it is applied by the organisation to achieve business objectives and goals. With the helpof this technique or tool an organisation can know about customers needs, market segment etc.There are seven factors which are included in this framework which helps an company toformulate products and services according to the customers(Okumus and Cetin, 2018).Thisframework is adopted by the organisations for different purpose and in different way froaccomplishing their organisational goals and targets. Here the defined difference between twocompanies marketing mix: ElementsDescriptionThomas CookTUIProductThis refers to that itemwhich is produced forAs Thomas Cook is atravel and tourismTUI is also related tothe travel and tourism
satisfying the needs ofits customers. Beforeproducing any kind ofproduct anorganisation mustfocus on that their howmuch demand of theproduct which theywant to product andalso it is must to knowthat their how muchtheir product isdifferent from theircompetitors product. industry. They havevaried portfolio asthey are providingvarious facilities to itscustomers such asHoliday type deals,hotel facilities, cruise,travel facilities, andmany others(Pappas,2017). company as they areserving facilities suchas hotel and resortpackages and airlinepackages.PriceIt is a crucial elementof this techniquewhich decide anorganisation profit orsurvival. This refers tothat amount which ispay by customers inorder to get product orservice. The price isdecide by theorganisation afterconsidering all thefactors likemanufacturing cost,R&D, marketing cost,and distribution cost. For attracting variouscustomers towardstheir services, they areproviding holidaypackages at reasonableprices which helps tostay relevant andcompetitive. Atpresent, company hasadopted the mid -premium pricing forattracting the rightcustomers(Pappas,2016). Moreover,company is givingdiscounts and variousoffer in the off season. For attracting a largenumber of customertowards their servicesthey are adoptingunique pricing strategyin which they areproviding their servicea a low price and givevarious discounts totheir customers sothey able to cover agreat market share.
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