Marketing Essentials for Travel and Tourism

Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Examine the different categories and dimensions of events, using specific examples to
illustrate the differences...............................................................................................................1
Using specific examples of different categories of events, discuss the features and current
trends influencing the events sector.............................................................................................2
LO 2.................................................................................................................................................3
Design an event layout to correctly set up a conference or event room to meet specific client
brief requirement.........................................................................................................................3

Examine the additional services available within a conference or event environment and the
importance to provide them to meet specific client requirements for added value.....................4
LO 3.................................................................................................................................................5
Explore the different management roles within the event industry, with reference to current
job opportunities in the sector......................................................................................................5
Review the management skills and personal attributes required to work within the events
industry and meet stakeholder needs and expectations...............................................................5
LO 4.................................................................................................................................................7
Specify and explain the appropriate measures required to provide a secure and safe event
venue, a safe environment for guests and safe environment for events staff, providing specific
examples......................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Conferences and events entity are considered as part of hospitality sector and this is much
leading industry. Additionally, this also formed opportunities for individuals who desires
effective carrier into similar industry. Along with this, managing conference and events is
process wherein firm perform (Bailey and Hungenberg, 2020). Also, it conducts various
activities in order to organise event and conference effectively based upon targeted customers.
As per the scenario, the undertaken entity for this report is Holiday Inn, it operates into
hospitality industry and having headquarters is in Buckinghamshire, UK. The topics which are
going to be covered in this report are several event’s categorises and dimensions as well as recent
trends that influence event industry. Moreover, various management roles and skills which are
required to perform in event industry are explained. Apart from this, effective measures that are
required for performing administrative into safe and secure way for its guest are also discussed in
this report.
LO 1
Examine the different categories and dimensions of events, using specific examples to illustrate
the differences.
Within conference and event industry various dimensions and categorised are there which are
depends upon event type. Few of these are discussed underneath that Holiday Inn perform: Meeting: This is considered as an event in which communication can be led among at
least two individuals upon particular theme. Moreover, it may be classified into two such
as formal and informal. Formal one is just like casual gathering; it do not needs
tremendous areas in comparison with wedding occasions. Wedding: Respective event is considered as essential part which is organised through
colossal level where various groups of individuals comes together in order to appreciate
the eve. Moreover, the person services remember several abilities for this (Bennedsen,
Pérez‐González and Wolfenzon, 2020). Promotional event: It is considered as an event wherein Holiday Inn will organise special
events of items, services, products, music, and many others. This kind of event is
conducted through huge at enormous level.
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 Product launch: This is also considered as vital event where Holiday Inn leads their
items organises event in which it represent its product. In this, quantities of individuals
are depends upon events sizes as well as friends delivers plan.
Along with this, there are various dimensions associated with event that respective sector
undertakes. Some of them are described below: Multi versus single event: This is considering as an event session which incorporates
above one event such as large carnival involves games, foods and other. While on other
side, another dimension of event is single which include singular event into this such as
book event (Brown, 2020).
 Live versus virtual event: The event basically undertakes into two distinct way like live
into whole event will perform in front of people such as musical and much more. While
other event that is virtual, it includes communication into individuals by sharing similar
kind of virtual surroundings such as web.
Emerging destinations and impact on tourism
Emerging destinations are those who have been a at hot spot within year on at
continuous level & enhances in positive trip advisor, feedbacks review ratings etc. For example-
there are several emerging destinations which are discussed below-
The Great Wall of China-
This is destination which has been always at emerging point in which it is to be
considered as greatest man made structure in world. As it receives 10 million tourists every
year.
Impact on tourism-
This destination has great impact on tourism, industry as it increases the economy scale
of country at higher scale which is also beneficial for development of tourism sector.
Stonhenge, England
It is also being as emerging destination for tourist as this historic monuments was built
from 2000 to 3000 BC. It is to be viewed as UK's most visited tourist attractions.
Impact on tourism-
This destination too has wider effect on tourism destination as it help United Kindom in
development of their society and community as well as increases living standard of living
people.
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