Marketing Essentials for Travel and Tourism

Marketing Essentials for
travel and tourism

INTRODUCTION
Marketing is defined as set of activities as undertaken by different business firms with the
aim of creating, communicating, introducing, exchanging all the offerings in form of services and
products which are considered as important part from the perspective of customers, business
partners, society etc. With the help of better and innovative marketing techniques, it helps
companies in attracting and retaining of large customers base thus contributing to more profitable
situation. The present report is based on Thomas Cook Group which is dealing in Hospitality and
tourism business at the global level. It will define marketing function role and responsibility and its
correlation with other functional areas of business. Further, explanation related to business as well
as marketing objectives will be defined along with elements of Marketing mix. At last, a Marketing
plan will be provided essential for meeting marketing objective of business. Also, comparison
among different firms on the basis of marketing mix and plan will be disclosed.
MAIN BODY
ACTIVITY 1
Power point presentation
ACTIVITY 2
1. Evaluating business as well as marketing objectives.
Thomas Cook Group is considered to be one among the top leading British travel and
tourism industry group operating at the global level. It is providing travelling as well as hospitality
related services and products to its customers across worldwide satisfying the needs and wants of
customers. Business objective is defined as picture or framework depicting how the company will
perform with plans made for attainment of set defined business goals and objectives. Different
techniques and plans are undertaken for successful achievement of business goals. Also, it is very
important for every business perspective to have specific and clear objectives so that strategies
formulated can be successful implemented and helps in profit maximization. Following are the
business objectives of Thomas cook group:
 To provide scheduled flights to its customers which is providing economical benefit to its
customers.
 To provides its customers with facility of overseas holiday packages and promotion of
tourism business in the United Kingdom.
 To offer such service which fulfils the customer needs in better way so that they can afford
such services in nominal way (Baker, 2016).