Marketing Essentials for Travel and Tourism - TUI Assignment
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Added on 2021-02-19
Marketing Essentials for Travel and Tourism - TUI Assignment
Added on 2021-02-19
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MARKETING ESSENTIALSFOR TRAVEL ANDTOURISM
Table of ContentsINTRODUCTION...........................................................................................................................1L O 1 Roles of Marketing and inter-relation with other functional area ........................................1P1 Roles & Responsibilities of Marketing Function...................................................................1P2 Relation of Marketing with other functional areas ...............................................................2L O 2 Comparison between TUI and Thomas Cook ......................................................................4P 3 Comparison on 7P's of TUI and Thomas Cook....................................................................4P 4 Marketing Plan for TUI .......................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing refers to process. A process that includes researching about the product, promotion,distribution and selling the company's product or services. Marketing is a activity of anorganisation to promote and distribute the product. It involves advertising and selling the productto a customer or business. Marketing involves actions an organization takes to attract thecustomer's and maintain good relations with them. TUI UK (Thomson Holidays) is a traveloperator that is based in UK. The company is owned by Thomson Corporations of Canada. Thecompany is headquartered in England. The organization was founded 54 years ago. The reportincludes the key roles and responsibilities of the marketing functions and their interlink with theother functional areas. Comparison between TUI and Thomas Cook with respect to 7 P's ofmarketing. Further a business plan is developed for TUI to achieve it's marketingobjective(Pike,2015). L O 1 Roles of Marketing and inter-relation with other functional area P1 Roles & Responsibilities of Marketing FunctionSome roles of marketing functions are discussed below that are required by TUI to implement intheir operations. These are as follows: Gathering Information from Market: The primary task of marketing team is to gather andevaluate the market information. Through this the consumer needs and wants are understood.Question like What are the consumers preferences, what quantity, what price etc. These allshould be analysed properly because on the basis of this the further plan is based. TUI'smarketing team has the role to collect the information in such a manner that they can capture abig share in the market. Marketing Planning: For successfully achieving the objectives of the business the marketerdraws a marketing plan. Like the company currently has 25% market share and now wants toincrease it to 40%. So to achieve this goal the marketer is required to prepare a plan to get thisgoal. This requires who will do what, when to do and how to do. TUI has to make a plan verycarefully(Pike, 2016).Designing & Developing the Product: Design of the product is an important feature that willhelp in selling the product. An organisation's product that is attractive and better in comparisonto other's whose product are unattractive will always be benefited as it will have high sales. Thiswill give an competitive advantage to the company's. 1
Grading: It refers to deciding the standards concerned with the size, weight, colour, quality,design etc. of the specific product. Products have some features that is placed in category, andthis is known as grading. Customers want best quality item that is mostly come under category'A' . This way no one has any doubt regarding the quality of the product. The company(TUI) iswell known for the quality services so they have to maintain those standards.Packaging & Labelling: This part considers the packaging of the product that avoids them tosuffer any damage, breakage, destruction etc. during transit. It facilitates lifting and handling thegoods. Label is a tag or slip that will be found on every product and every small detail ismentioned about the product on that slip. Like a packet of chips has the brand name, the quantity,calories, its main office name everything(Pike and Ives 2018). Branding: Every company wants that their products have a unique place in the market. Everyorganization wants to be different from other the company so they have to give a name to theirproducts and that too unique. This is called as branding. TUI already has a brand name, so thecompany work in accordance with the same and to maintain the name of the company.Customer Service: Consumers are the king of the market. It is the basic function for which anorganization work for that is the customers. Companies offer different services like after saleservices, handling the complaints of the customers, technical services and other credit facilities.TUI's customer services are very impressive that's why people choose them over and over againand is one of the leading companies. P2 Relation of Marketing with other functional areas Marketing functions plays an important role in organisations functional areas. The marketingdepartment is related to the finance, human resource, production, research and developmentdepartment. These relations helps company in determining the new trends, demand and newchanges that may happen in the external environment. Marketing department with human resource management: Human resource managerof TUI company plays an important role in recruitment, training and development ofemployees. It is the responsibility of HR manager to hire right person with right skills andknowledge at right place according to the requirement of the company(Kotoua and Ilkan2017). HR department will evaluate the employee by checking whether they have propercommunication skills, management skills, leadership skills, interpersonal skills, verbalcommunication and commercially aware and technological skills which are required for2
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