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Marketing Essentials Assignment | Thomas cook

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Added on  2021-02-20

Marketing Essentials Assignment | Thomas cook

   Added on 2021-02-20

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Marketing Essentialsfor Travel and Tourism
Marketing Essentials Assignment | Thomas cook_1
Table of ContentsINTRODUCTION ..........................................................................................................................1ACTIVITY 1....................................................................................................................................1Covered in ppt..............................................................................................................................1ACTIVITY 2....................................................................................................................................13 Marketing mix...........................................................................................................................14 Marketing plan..........................................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
Marketing Essentials Assignment | Thomas cook_2
INTRODUCTION Marketing is management and study of relationship exchange with consumers. It is aprocess that is used by organization to full fill the requirement to improve their satisfaction level.This report will compare 7p's of marketing mix between Thomas cook with TUI company. Thereport will prepare by marketing plan for Thomas cook.ACTIVITY 1Covered in pptACTIVITY 23 Marketing mix.The marketing mix is a combination of factors that controlled by a company to influencecustomers to purchase its products and services. It is the set of actions or tactics, that a companyuses in order to promote its brand and product in market. 7P's of marketing mix includes price,product, promotion, place, peoples, process and physical evidence. The marketing mix ofThomas cook and compare with TUI are as follows:1Illustration 1: Marketing mix(Source:Marketing Mix. 2018)
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