Marketing Essentials for Travel and Tourism (Part 1)

This presentation covers the concept of marketing, roles and responsibilities of a marketing manager, and the interrelation of marketing with other functional departments in TUI. It also discusses the value and importance of marketing in TUI.

Marketing Essentials for Travel and
Tourism (Part 1)

Covered content
• Introduction
• An overview of the different marketing processes
• Roles and responsibilities of marketing manager
• Influence and interrelation of marketing with other
functional departments of TUI
• Value and importance of marketing role in TUI
• Conclusion
• References

INTRODUCTION
Marketing refers to the activities which are undertaken by
organisation that helps to increase the business activities. To
understand about marketing TUI has been taken that is travel
and tourism company provides different types of services. The
presentation is about different topics such as concept of
marketing, roles and responsibility of marketing manager and
interrelation of marketing with other functional department.

CONCEPT OF MARKETING AND
THEIR CURRENT AND FUTURE
TRENDS
In present time the concept of marketing based on a belief
where different organization should analysis customer's
needs and make logical decision in reference to compete
with their competitors. Most of the companies apply this
concept in order to get growth & success.

CONTINUE….
• Production Concept – The manager of TUI focus on
achieving high production efficiency, low cost, collective
circulation. So consumer take interest into low prices and
availability of product.
• Product Concept –The manager of TUI focus to develop
high quality products and provide high range quality to
travellers.

CONTINUE…
• Selling Concept –It would be important for selling process
of TUI company. Selling concept work on the ideology in
reference to effectively sale out tickets at market place. .
• Marketing concept – On the basis of this concept consumer
puts at the central position and all the strategies

CURRENT TRENDS
• Content Marketing – TUI follow the trend to contact with
travellers and provide services in effective manner. It uses
effective strategies in reference to production a compelling
content on the basis of marketing activities.
• Social Media –TUI has strong online presence and
provide different discount offers on their online sites to get
success in marketing.

FUTURE TRENDS
• Artificial Intelligence – With the help of Artificial
intelligence data analysis would be made quite efficient.
• Virtual and Augmented Reality – Another prominent
marketing trend that would be growing in the future that is
virtual and augmented reality.

OVERVIEW OF THE DIFFERENT
MARKETING PROCESSES
• Situation Analysis Process: In TUI company must analysis
the environment of business and it is evaluate the their
capability to satisfy of customers.
• Marketing Strategy: TUI on the basis of situation analysis,
develop effective strategy in order to satisfy of customers..

CONTINUE…
• Marketing mix decisions: On the basis of marketing mix
TUI take effective decision and understand where is need to
improvement regarding to product development and pricing
decisions.
• Implement and control: TUI, after the implementation of
activities adjust to accommodate change. Any
inconveniences is destroy and reported complaints.

EXPLANATION OF ROLE AND
RESPONSIBILITY OF MARKETING
MANAGER
Marketing is consider as important function of business entity
that helps to run a business successfully in competitive
environment. In present time, marketing is used by all
companies to increase their sales by influencing people.
Moreover, it helps to increase the productivity and
profitability. In TUI, marketing manager understand customer
needs and provides travelling services as they want.

CONTINUE..
• Marketing function: In TUI, marketing manager build
different types of strategy and implement it for running a
business.
• Marketing planning: Such as the marketing manager of
TUI play an important role and responsibility within
organization that to increase the sale by involving different
sources to influences customers.

CONTINUE…
• Market information: In TUI group, the role and responsibility of
marketing manager is to analysis the market and get information about
market and customer then introduce that kind of services.
• Selling the product and services: The marketing manager of
TUI perform role and responsibility in this function such as they uses
different types of marketing sources and give offers to their customers
for selling their travelling services.

INTERRELATIONSHIP BETWEEN
MARKETING AND PRODUCTION
In TUI PLC the success factors depends on the
interrelationship between marketing department and the
production department. Their co-relationship is the basis for
the customer acquisition , profit maximisation and cost benefit
analysis.

INTERRELATIONSHIP BETWEEN
MARKETING AND HUMAN
RESOURCES
Human resources of HR department at TUI plc, being a
travel company is engaged in recruiting efficient travel
guides, logistics managers etc. Hiring talented personnel is
possible only with the guidance of marketing department.

INTERRELATIONSHIP BETWEEN
MARKETING AND FINANCE
Finance department at TUI plc is the central to all activities.
And primarily it works in nexus with marketing department
extensively by establishing a bridge of interrelationship
between the both.

INTERRELATIONSHIP
BETWEEN MARKETING AND
RESEARCH & DEVELOPMENT
Marketing department and R&D department has very
closely knitted interrelationship at TUI plc. It is often seen
that improper communication between the two department
has led to product failures.

CRITICAL ANALYSIS BETWEEN THE
INTERRELATIONSHIP OF
MARKETING AND OTHER
FUNCTIONS
At TUI the interrelationship between various functional areas
of a business paradigm has evolved over the years to produce
value to the company. These functions works as a chain of
commands where each department provides constructive
insights and feedback to the other.

Application of TUI
TUI apply production concept, marketing concept,
selling concept and product concept that helps to increase
the productivity of company and also increase profitability.
If TUI apply this then it can make future goals and
motivates employees to achieve such goals.
TUI follows current and Future trends that helps to
understand needs of customers and provide that kind of
services in order to influence customers.

Content theory
This theory states human needs changes with time
which is needed to fill by organi8zation. If
organization focus on human needs and develop new
product and services according to customer then it
can maximize profits. Such as TUI follows content
management theory in which it knows what
customer wants and provide such services order to
attracts customers. As result it can accomplish goals
and objectives of business industry.

THE VALUE AND IMPORTANCE
OF THE MARKETING ROLE IN
THE CONTEXT OF TUI
• In TUI, marketing role is very important and valuable that
helps to provide information and attract customers in order
to increase their sale. The marketing manger of TUI
identifies customer needs and make planning according that
helps to introduce new services for influencing customers.
It helps to increase the number of customers and also
increase profitability.

CONCLUSION
From the above presentation it can be concluded that
marketing is essential for organisation. It provides information
about new product and services which influences customers to
purchase products.

REFERENCES
Gillespie, K. and Riddle, L., 2015. Global marketing.
Routledge.
Cassell, C. A., Myers, L. A. and Seidel, T. A., 2015.
Disclosure transparency about activity in valuation allowance
and reserve accounts and accruals-based earnings
management. Accounting, Organizations and Society. 46.
pp.23-38.

Thank You