Marketing Essentials for Travel and Tourism Contents
Added on 2021-02-19
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Marketing Essentials for Travel and Tourism1
ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1...................................................................................................................................3ACTIVITY 2...................................................................................................................................4Comparison between the different organizations apply the marketing mix to the marketingplanning to achieve business objectives......................................................................................4Produce the marketing plan for Thomas cook that helps to meet the marketing goals andobjectives.....................................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................112
INTRODUCTIONMarketing essential refers to the exchange process that recognizes the significance ofconsumer values. This process helps business to create value and build the strong relationship inorder to capture the values from the consumer in return. Marketing is important function oforganization to promote their product and services in order to increase the productivity andprofitability. It just the promoting or advertising of different product and services to the potentialconsumer by using Website, TV, flyers and so on. Thomas Cook is a type of British global travelorganization and was established in 1841. He was established own business and expanding theirbranches across the world. It will describe the marketing mix and also differentiate between theorganizations which help for achieving enterprises objectives. At last, this report will discussabout marketing plan of Thomas cook which help for understanding overall budget. ACTIVITY 1Covered in ppt3
ACTIVITY 2Comparison between the different organizations apply the marketing mix to the marketingplanning to achieve business objectives. The Marketing mix refers to the set of tactics, actions that organization use to promote theproducts and services in global marketplace (Cardona-Álvarez Bassi and Sánchez-Fernández,2019). It is basically group of different variable of marketing that can combine, produce andcontrol the response of target marketplace. It is important tool and platform of marketing thatcomprises all type of elements which always influence the demand of services offered byenterprises. Differentiate the marketing mix between Thomas Cook and Cox and kingsMarketing MixThomas CookCox and kingsProduct Thomas Cook is based on thecommercialising tourism firmthat has launched couponswhich exchanged for mealsand stay at theaccommodations. This type ofcoupons gained morepopularity and demands(Martens and Reiser, 2019).The organization provide theholidays package whichinvolves hotel, insurance,travel and food services. Cox & kings has offering thewide range of services whichprovide to the consumers suchas Visa processing, insurance,corporate travel and leisuretravels etc. It also includingthe travel services of booking,hotels and flights etc. Itprovides the value addedservices of corporate event andbusiness meeting such ascatering. PriceThomas cook uses thepremium pricing strategy tosegments where strongcompetitive advantage fortravel firms always providediscounts, coupons andvouchers etc. Currently, it hasadopted the premium pricingThe organization follow thepenetration pricing that setartificially low top gain marketquickly. This type ofcompetitive pricing strategyprovides services according tothe demand of people. It also charges the premium4
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