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Marketing Essentials at Your Destination

   

Added on  2020-07-23

14 Pages4650 Words92 Views
MARKETINGESSENTIALS

Table of ContentsLO 1.................................................................................................................................................1P1 Description on the role and responsibilities of manager. ......................................................1P2 Define how role and responsibilities of marketing relate to wider organizational growth....2Description on roles and responsibilities of marketing with respect to market environment. ..2D1 Evaluation on the key elements of marketing function and how they are relates to eachother.............................................................................................................................................3LO 2.................................................................................................................................................4P3 Description on comparison of application of marketing mix in marketing planning processof differed organization. .............................................................................................................4M3 Evaluation on differed tactics applied by organization in relation to achieve organizationgrowth.........................................................................................................................................5Strategic marketing plan by applying 7P's (D2)........................................................................6Produce a basic plan with clear objectives for Your destination (P4)........................................6CONCLUSION ..............................................................................................................................7REFERENCES................................................................................................................................9

INTRODUCTIONThe market essential is very important in manner to lead the company to the path ofsuccess. In this 7p’s of marketing is defined which works as to affect the growth and success inbusiness enterprise. The marketing activities are very helpful to bring the innovation so that needof the customer can be fulfilled. The marketing and sale are two differed term, marketing helpshe company to increase the sales of the firm. With the help of this the activities of the firm canexpand (Simkin, 2014). The present report is covering the following aspects like role ofmarketing manager, plan, marketing evaluation with different term etc. the report is discussingthe role of manager of transportation company. The name of the enterprise is ‘Your destination’which is growing in fast manner. The report is focusing over the marketing essentials whichbelong to modern era of globalization. It is very helpful in order increase the firm profitabilityand productivity (Stolyarova and Rialp, 2014). LO 1P1 Description on the role and responsibilities of marketing manager of your destination. The description on the role and responsibilities of marketing department are defined infollowing manner are as-The marketing department plays vital role in relation to promoting the business activitiesin effective manner. The marketing function is to be followed in strategic manner so desireobjective of the company can be achieved.The company should adopt good marketing strategyso it can help in manner to make commodities famous in the market. This kind of working helpto earn heigh amount of profitability and productivity.The strategy is to be follower in this seriesare as advertising, publicity, trends in market and publicity etc. These all are depended onfollowing trends are as- Present trend- It is very essential to understand the present trend in market. As per the currentscenario customer should focus on the choice and preference of commodities in the market. Itcan be vary at any time. To have the prestigious position in the market they should take effectivestep in order to provide aster services to the consumer.Upcoming trend- To survive in the market for longer period, it is very essential to understand theneed of customer in the market. With the help of this company can able to achieve its growth inmarket. This kind of working help to gain the brand image of firm. Roles and responsibilities of marketing function- 1

Strategy- The term strategy means formulation of task on time. This term is very helpful to planthe action on time. This kind of activities is to be done with the senior authority if thedepartment. To sustain in the market for longer period it is very essential to adopt the rightstrategy.Market research- it is very crucial stage in order to have good research on the customer need anddemand. This is also helpful in order to know the rivalries of firm and their strength andweakness. In this immediate action can be taken in manner to increase the sale and firm growth. Product development- in order to sustain in market one need to cope up with the rapidlychanging force of market. The company should adopt innovative strategy in order to attract thelarge number of customer in the market. With the help of modification in product the market canpromote heigh success. Brand awareness- it is essential to understand the need of consumer and to provide qualityproducts to them. In present scenario large size of customer depends on the services and qualityof products.P2 Define how role and responsibilities of marketing relate to wider organizational growth.In business enterprise there are various roles and responsibilities of marketing functionrelates to which is essential in relation to success of Your destination and its growth in market. Inrelation to have effective stability in market this venture is required to use. Marketing principles,price and various other function. There are following major roles and responsibilities ofmarketing related to firm are as follows- Exchange of goods and services- The marketing plays major role in relation to exchange ofgoods and service in market. By providing faster facility to customer the firm your destinationcan earn larger amount of profitability in market. Attract large number of customer- This is crucial activity of business enterprise to attract thelarge size of the market in relation to provide effective service to the customer. Create brand image- it can only create in the customer mind when company is able toproviding effective services to customer. The advertising and promotional activities is to betaken in order to develop the product brand image in market. Description on functional department in organisation are as- 2

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