Marketing Essentials

This presentation on Marketing Essentials covers the key roles and responsibilities of the marketing function, including gathering and analyzing marketing information, marketing planning, promotion, packaging and labeling. It also explores the interrelation of marketing with other departments such as production, finance, and research and development. Learn about the nature of marketing, marketing concepts, and the impact of marketing on company growth.

Marketing Essentials

• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing associate to the wider
organisational context
• Conclusion
• References
Table of content

Introduction
Marketing is the act and action of functioning the business of an organisation within
an enterprise sells and endorses its goods and services within the market with the aims of
assuring the requirements and needs of consumers through offering commodities and
facilities as per their preferences and desires. Marketing essential indicates to those
components that assist in executing actions of marketing in efficient form. For the
completion of this written document Nestle is the firm which is considered

Key roles and responsibilities of the marketing
function
Definitions of marketing- According to Philip Kotler, Marketing is the art and science of
surveying, framing and delivering value to fulfil the desire of a target a marketplace at a
profit. It finds out discontented demands and wants.
Nature of marketing- Marketing is a compound utility and does not sum up to sales alone.
The nature of marketing is defined as under in reference to Nestle:
Managerial function- Marketing is all about successfully administrating the commodity,
place, cost and endorsement of business to earn profit.

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Customer oriented- It ways market research and investigations to acknowledge
regarding consumer’s preferences and anticipations.
Goal oriented- It goals at achieving the seller’s profitability aims and purchaser’s
buying aims.
Interactive activity- Marketing is all about transmitting thoughts and data between
purchasers and sellers.

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Marketing concept and current and future trends- Marketing concept is
inattentive with the thought of fulfilling the demands of the consumer through signifies
of the good as a solution to the consumer’s issue like needs. The marketing conception
represents the main modification in the today’s firm orientation that offers the
foundation to accomplish competitive benefit.

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There are diverse roles and duties that are performed by the marketing department within
the establishment like Nestle. The description of some accountabilities of marketing function
regarding particular organisation is defined as below:
Gathering and analysing marketing information- It described as a crucial marketing
function because it help in collecting information from market regarding needs and
preference of target audiences towards products and services of Nestle which is manufactured
by the enterprise with the purpose fulfilling needs of its target consumers.

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Marketing planning- It is crucial role and function of marketing division because is
assist and important to earning ore profit, more manufacturing and high sales of the venture,
In Nestle the management of the organisation frames plans and policies for the retailing of
commodities and facilities.
Promotion- It is one of the most essential roles of marketing department and with the
assistance of the management of Nestle generates endorsement regarding products and
facilities which are provided by it to its targeted consumers so that they are aware with it and
satisfy their demands through buying accordingly.

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Packaging and labelling- It is another appropriate function and role of marketing
division. In present time, individual are greatly conscious about the atmosphere so they
also like environment friendly packaging material which will not harm environment. In
Nestle, the marketing function of enterprise utilise distinct and efficient packaging so
that consumer can identify goods at retail stores in easier manner.

Roles and responsibilities of marketing associate
to the wider organisational context
Marketing with production- Marketing is effectively associated with with production
department and take assistance in diverse form because marketing is the activity of
manufacturing, selling, promoting and delivering products and facilities to target people
of establishment.
Marketing with finance- In Nestle, finance department play an important role and
connected with marketing division to operate business of organisation inefficient form.

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Marketing with research and development- R&D function generally accountable for
conducting research and gathering data towards target people demands and preferences so
that marketing department aware with new and modifying trend and fashion so that they
can provide manufactures according their demand and assist in satisfying their needs by
offering commodities as per their demands.

From the above mentioned information, it has been concluded that marketing is an
adequate activity and procedure of trading, buying and endorsing goods and facilities of
establishment. There are different factors that are play a crucial function in operating the
marketing activities and processes. There are several accountabilities and roles are
performed through marketing function in term of development and progress of company.
Different divisions of an establishment are interrelating with each other as they make
involvement to execute their activities and making development in enterprise growth.
Conclusion

•Al Badi, K., 2019. Implementation of marketing concept and organizational culture in
SMEs in Al Buraimi–Oman. Benchmarking: An International Journal.
•Li, Q., 2018. Digital Marketing Plan For A B2B Company: Case company: Verkotan.
•Kruja, D., 2018. Destination marketing research. In The Routledge handbook of
destination marketing (pp. 35-48). Routledge.
References

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