Roles and Responsibilities of Marketing Function

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing function...................................................................1
P2 Role of marketing in wider context ......................................................................................3
TASK 2............................................................................................................................................5
P3 Comparison between two firms on the basis of marketing mix ............................................5
TASK 3............................................................................................................................................9
P4 Marketing plan of McDonald's..............................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
The function of marketing initial when company start finding the needs of customer and
it ends when they ensure that consumers are satisfied with the goods and services which
company has provided to them. After sale service is now considered as an important part of
marketing (Kanjanatarakul, Sriboonchitta and Denoeux, 2014). This assignment is based on
McDonald's who is known as one of the biggest fast food restaurant player in the whole industry.
This organisation is providing jobs to almost 400000 people and its areas of service is
worldwide. McDonald's is an American company and they are known for their remarkable
marketing strategy. This report will include role of marketing function along with the
interrelation of this department with other wings of the company. Marketing mix will also be
done under this assignment and it will compare 7Ps of two organisation i.e. one is McDonald's
and other is its rival. This project will end after presentation of marketing plan. This plan will
have SWOT analysis, competitive analysis, STP etc. Marketing plan will assist company in
attaining their objectives.
TASK 1
P1 Roles and responsibilities of marketing function
In simple language, marketing the process where goods and services are sold to the
customers. But this is not an easy task as it require convincing buyers to tell their needs so
organisation can develop product according the desire of consumers. Ensuring that customers are
satisfies with the product is equally important because it high customer satisfaction means
repetitive purchase. Although there are many marketing functions but most important of them are
as follows:
Pricing – Price of a commodity is considered as a deciding factor in the success of the
product. Most of the big organisation face the problems of pricing because they do not
understand that what price should they keep of their product (Huang and Sarigöllü, 2014).
Sometime they keep high price which result in failure of product and sometime they keep price
so low that customer give them comments that they would have paid more money for same
product or service. Marketing division of McDonald's is responsible for deciding price tag of all
the offering which this restaurant chain has. They try to evaluate the need of customers and then
determine that what price would be suitable for both sides i.e. company and customers. They are
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