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Roles nad Responsibilties of Marketing Team - Report

   

Added on  2020-07-23

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Marketing Essentials
Roles nad Responsibilties of Marketing Team - Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and Responsibilities of marketing officer...................................................................1P2 Interrelation of marketing activities with organisational context..........................................3TASK 2............................................................................................................................................6P3 Comparison between organisations using 7P's......................................................................6TASK 3............................................................................................................................................9P4 Formulating a basic marketing plan.......................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONMarketing is a vital part of the organisation. It is an activity which focuses on thepromoting and selling of product. The contemporary marketing has a wider scope as it includesthe market research to identify the profitable goods that can be produced by the company. Itdetermine the potential customers for the product. The prime task of the marketing is attractingand retaining customers for the purpose of achieving the business objectives. These potentialtasks are performed by an marketing manager by utilising various tools and techniques. YourDestination is the latest company to enter into the transportation sector. The main areas ofoperation of this company are in London and Essex. The marketing manager of thistransportation company is responsible for fulfilling the marketing activities. The company islooking to expand its operations in Newcastle, Aberdeen, Glasgow and Manchester. This reportincludes the various roles and responsibilities of marketing team which will help achieve theexpansion goals. The elements of the marketing mix are analysed and formulated for goalaccomplishment. Business plan will be formulated to achieve the expansion goals (Blumberg,Cooper and Schindler, 2014).Marketing is defined to activities aimed to promote the product and services of thecompany along with generation of demands. The activities which are encompassed in thisfunction are creating, communicating and delivering value to the customers. The anotherdefinition of marketing states that, “Marketing is an activity which aims to maximise earning ofshareholders through business activities”. TASK 1 P1 Roles and Responsibilities of marketing officerMarketing is indispensable part of the organisation. It helps in fulfilling the objectives inthe effective manner. There are a variety of marketing functions which are to be performed bythe marketing officer with the help of various tools and measures. The objectives aims to caterthe needs of the people and their successful retention by providing quality services. In the case oftransportation, it focuses on the timely delivery of the product with effective handling.Research1
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The market department is responsible for conducting market research on the timely basis.It focuses on gathering information about the product (feedback), needs of the consumers, rivalgoods and majorly understanding the market situation and trends (Bovée and Thill, 2013).DistributionDistribution refers to the effective use of the distribution network so that the productreaches target market. It mainly focuses on how the product will reach to it final buyers?. It canbe achieved through opening an outlet. The company starts making money when the product iseffectively distributed to its final customers.PricingPricing is one of the important factors when it comes to product. Effective pricing isimportant which can be decided after evaluating factors such as cost of production, profit marginand the price of competitive goods. The right price can be achieved with the help of 'trial anderror' method.FinancingMarketing function is responsible for identifying the various sources of funds forbusiness operations. In order to expand its business the marketer will evaluate the varioussources of funds such as loans, investments and personal capital and select the most appropriateone (Ebert and et. al., 2014).PromotionPromotion is the process of making prospects aware about the new product or service.Advertising is a common tool used to promote the product over various sources such as TV,billboards and social media marketing. In order to expand its operations Your Destination shouldopt for a semi modern method such as combination of social media marketing and news letters.Sellingthe Orthodox role of the marketing is to sell the products of the company. But even thelatest function have the essence of selling in its operations. All the task and functions of thecompany are aimed to sell more of its service.Responsibilities of the Marketing FunctionThe prime responsibility of the marketing is to improve the sales volume and profitabilityof the company and all the activity are directed towards this purpose only. The marketingdepartment depends on the scale of operation (Ebert and Griffin, 2012). For instance in an2
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