ALDI Report of Marketing Essentials
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Added on 2020-07-23
ALDI Report of Marketing Essentials
Added on 2020-07-23
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1TASK 2............................................................................................................................................5P3 Comparison in different organization on marketing mix ......................................................5TASK 3............................................................................................................................................9P4 Marketing plan for ALDI.......................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is wide concept of every organization which is more important for thebusiness to exchange relationship within firm and customers. It is an effective action ofpromoting and selling products and service to customers in order to satisfy their needs inappropriate manner (Black, 2013). Mainly marketing is set of activity of communicating,exchanging, offer values for customers to meet their requirements. For organization it is moreeffective process to invite large number of customers by delivering products and service. It alsoinclude various promotions tools to increase awareness of the customers toward firm and itsproducts. Basically is is an appropriate method to buying and selling products at marketplacewhich aid in increasing company performance as well as profitability ion appropriate manner.The main and important purpose of marketing is to identifying customers needs and providequality products to customers for achieving organizational goals and objectives in effective way.Present report is based on ALDI, it is one of the biggest leading brand that having variousnumber of discounted supermarket in UK. It provide quality products to its customers to gethigher satisfaction by them. In this report various key roles and responsibilities of marketfunction of an organization are mentioned (Ehret, Kashyap and Wirtz, 2013). Comparison ofmarketing mix is also discussed in this assignment which assist in evaluating the actualperformance of the firm. Along with this, marketing plan for ALDI is also define in their report. TASK 1P1 Key roles and responsibilities of the marketing functionMarketing is an effective activity to identify the customers needs and provide qualityproducts to get satisfaction by them. It include various process to promote and increaseawareness of the products ion customers mind. The important purpose of marketing function isto create products demand among large number of customers which aid in increasing sale of thecompany. For this marketing manager use various and effective promotional tools to provideimportant information about the products and service in order to invite variety customers. Themain advantage of marketing concept to improve the overall performance of the firm byproviding quality products to its customers (El-Gohary, 2012). There are some key roles andresponsibilities of marketing function are as follows:1
Product development: Products if more important for the organization which offer to itscustomers. So that it is an important responsibility of firm to add new and innovativeproducts in their operational process. In this process of product development it includethe modification in existing product and present new products that satisfy customersdemand. Main purpose of this concept is to offer new and extra benefits to its customers.It may assist in inviting large number of people toward its services (Fox and Wareham,2012). Marketing manager of ALDI done this responsibility to capture large market sharefrom its competitors. Pricing of products: Setting right price of the products is main and importantresponsibility of marketing manager which aid in increasing sale of the company inappropriate manner. ALDI tries to set effective price to its products and provide it largenumber of customers to increase the profitability of the firm in appropriate manner.Effective pricing of the product is more important for the company so that they can easilyachieve competitive advantage in today's complex market. Selling: It is final activity of marketing process to exchange the products into monetaryterms. In this it is important responsibility of the manager to provide quality products toits customers and also give convenience in appropriate manner. Manager of ALDI useeffective process to provide its products at nearest store of customers so that they easilybuy company service and fulfil their needs in effective way.Promotion: It is an effective responsibility of manager to use best promotional tools intheir marketing process to increase customers awareness about its products and service.This assist in communicating with customers in order to attract large number of peopletowards firm and its services that they offers (Friis, 2012). It is one of the importantactivity of every organization to promote their products and information in market so thatthey invite more customers and increase their profitability. This process influence thepeople to buy the products and satisfy their needs.Management information system: It is more important process of the company whichused in a collecting and storing relevant information about market trends and customerspreferences. Manager of the ALDI undertake various research to evaluate the currentmarketing activities and trends. All these information help top manager to take bestdecision for future process as well as activities to attain higher profitability at market2
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