Marketing Essentials of Wikinson company : Report
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Added on 2020-06-06
Marketing Essentials of Wikinson company : Report
Added on 2020-06-06
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1TASK 2............................................................................................................................................5P3 Comparison of marketing mix in different organization.......................................................5TASK 3............................................................................................................................................7Covered in PPT...........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is a wider concept in organization which helps in advertising and promotingits products in marketplace. It is an effective function as well as process to increase thecustomers demands by providing, delivering and exchanging their quality goods and service inorder to achieve satisfaction by them. Marketing process used by the company to create largenumber of customers toward its products and capture market share from its rival. It is not onlyselling and buying process but also defining customers needs and demand in various way.Through promotional activities company easily increase awareness in customers mind and alsoreach to its target customers (Lipsman and et.al., 2012). According to American marketingassociation, it an effective combination of various types of activities which assist in developingcustomers demand and provide values products to get higher satisfaction by them. Presentreports is based on Wilkinson, it is a retail company which provide household production to itscustomers. They focus on customers satisfaction by providing quality products to them. Thisreports is define that how Wilko use marketing mix to increase number of customers and itsdemand as well. Various roles and responsibilities of marketing function is also mentioned inthis assignment. Marketing plan is also undertake as well as create by marketing manager toachieve organizational goals and objectives in appropriate manner.TASK 1P1 Key roles and responsibilities of marketing functionMarketing is an essential process as well as function of the Wilko which define variousactivities to influence the customers demand and satisfy their needs by providing qualityproducts. For this various type of promotional tools used by the company to attract more andmore customers toward its products and service which offering by the company. The main andimportant function of marketing function is to create customers need in order to achieveprofitability in appropriate manner. There are some roles and responsibilities of marketingfunction of Wilkinson's which are as follows:Product development: Goods are essential which provide to customers in order to satisfyneeds and demands. It is important responsibility of manager of the Wilko to ad newvariety of products in their operational activities (Mihart, 2012). For this productdevelopment is also an important for the company to attract large number of customers1
by adding new features in their existing products. One of the main concept of thisfunction is to introduce new and innovative products to its customers which assistcapturing large market share and get higher profitability in market.Pricing of product: It is more important function of the Wilko to set right price of itsproducts and service. The manager of the company tries to best price so that they inviteas well as attract more and more customers toward its products. Setting effective price ismore important for the company because it aid in capturing competitive advantage inaggressive market.Selling of products: It is an important and final activity to offer quality products to endusers by giving monetary term. Using effective process of delivering quality products toits customers is main and important responsibility of manager of the Wilko (Pike, 2015) .They focus on customers convenience so that they provide their products nearest store ofthe customers. It aid in satisfying customers needs and demand in appropriate manner.Promotion: It is an effective process to promote awareness of the products in customersmind. Wilko use various promotional activities to provide relevant information about itsproducts and service which help in attracting large number of customers in order toincrease overall profitability of the company. Promotional activities create the customersto buy products and service in order to satisfying their needs.Management information system: In Wilko MIS is more effective to collect and store allthe information about customers and market trends. Manager of the company undertakevarious research to identify current market trends and customers preference about theproducts and service so that they easily take better decision for its future activities. It isan systematic activities which is used by the manager to update regular reposts of thecompany.Financing: Proper fund is very important for the company because it aid in performingall the activities in effective manner. In absence of fund manager of the Wilko can notable to execute their business activities and also fails in achieving its objectives. So that itis main responsibility of manager to make final budget to reduce all the obstacles ineffective way and achieve better end results (Siricharoen, 2013) .Distribution of services: It is a place where services are available for the customers.Marketing manager of the Wilko use effective as well as best distribution channels to2
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