marketing essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
PART-A...........................................................................................................................................3
Covered in PPT.......................................................................................................................3
PART-B...........................................................................................................................................3
Compare the ways in which the chosen organisation applies the marketing mix to the
marketing planning process to achieve business objectives...................................................3
Produce a Marketing Plan......................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is an essential aspect that must required to consider by every organisation
irrespective of the fact whether operated at national or international level. It creates awareness
about the offerings of organisation in the customers’ mind which brings interest and willingness
among them to buy their offerings (Desai, 2013). For this, marketing manager must required to
have sufficient skills and knowledge so as to frame an effective marketing plans and policies
after analysing market fluctuations. Burberry, a UK-based organisation which deals in selling
wide varieties of products including fashionable clothing fragrances, accessories etc. are taken
for the purpose of completing this assignment report. The assignment report contains detailed
information about marketing concepts along with its application on Burberry. Along with this,
interrelationship between distinct departments and its significance, differentiation of marketing
mix between two rivals and marketing plan is produced under this report.
PART-A
Covered in PPT
PART-B
Compare the ways in which the chosen organisation applies the marketing mix to the marketing
planning process to achieve business objectives.
Marketing mix is termed as comprises of 7P’s which consists of Product, price, place, promotion,
people, process and physical evidence. These all elements must take into consideration by the
marketing manager of Burberry and make relevant changes in all components so as to compete
with their rivals in competitive market and achieve pre=determined business objectives such as
increasing sales volume, customer base etc. Here are the comparison of marketing between
Burberry and its rival Zara which is also engaged in similar industry ( Joshi,2012).
Basis Burberry Zara
Product Burberry is engaged in selling
different kinds of products which
includes fashionable garments,
accessories, fragrances etc. with high
quality. For example, trench coat
Zara offers expensive products such as
tops, trousers, shoes etc. It offers one
stop solution to targeted customers as
they offered wide varieties of clothing
products.