Report on Marketing Essentials - Your Destination
15 Pages4624 Words58 Views
Added on 2020-06-03
Report on Marketing Essentials - Your Destination
Added on 2020-06-03
ShareRelated Documents
Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing process...............................................................1P2 Explain roles and responsibility of marketing that wider organisation.............................3TASK 2............................................................................................................................................5P3 Comparison of marketing mix elements...........................................................................5TASK 3............................................................................................................................................8P4 Evaluate marketing plan for Your Destination ................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is an important part of every organisation which help in promoting differentgoods and services in the market place. The company will offer various type of products to thepotential customers. Business environment factors affects internal and external functions ofbusiness in effective manner. It is an activity which assist in reaching with desired buyers whoare interested to purchase products and services from particular firm (Forshier, 2012).Organisation make innovative and creative items that will easily attracts large number ofcustomers towards them. There are many different brands which demanded by people in themarket place and firm provide product information through online, newspapers, templates etc.Marketing refers to develop effective strategies which aid company in achieving their potentialbuyers and also give best services and goods to them. This report is based on Your Destinationwhich is transportation facility company and provide different services to their customers. It hasmany branches such as Manchester, Newcastle etc. National express is the market leader. TASK 1P1 Roles and responsibilities of marketing processMEMOTo:- Senior managementFrom:- Marketing managerOrganisation:- “Your destination”Date:- 14TH October, 2017Subject:- Responsibility and duty of merchandising managers and planned structure or dealingof marketing department.An organisation reach their customers by using effective marketing process. It isprofound analysis which assist in making strong relationship between seller and buyers. Thereare certain marketing operations such as communicating, delivering, and dealing goods andservices to that people who are highly interested to deal with them. It is common approachwhich help in cover whole market place. Your Destination 's also adopt effective marketingstrategies that will assist in convince the customers and offer couriers to them. They are focuson satisfying all demand and needs of buyers in this time period. Marketing is help in promotionand publicity of all goods and services in the large market to desired customers (Gertner, 2011).1
This organisation collects lots of fund amount for the campaign of marketing activities that willprovide benefit to them. There are many sources which aid in increasing sales of goods such asadvertisement, promotion campaign, post ads, online marketing etc. Your Destination is the transportation facility firm which provide best services to theircustomers. The business will be expanded in some more countries. They provide varioustransportation services such as bus, car, cab, flights, train etc. They are also develop effectivestrategies which help in increasing growth and success. Distribution- There are many goods and services which will distributed in the largemarket. Some effective methods that are used by cited firm for increasing sale of theirproducts (Jones and Rowley, 2011). Your Destination 's need to included new andinnovative facility which help in attracting more and more customers towards their firm.Financing- By using effective marketing functions, they required to prepare accuratebudgets which help in analysing proper scenario of marketing campaign. Marketing information Management- It is important function of Your Destination 'scompany is to analyse all market information which help in searching potentialcustomers and also get benefit from organising effective marketing campaign. Wholeresearch of market is assist in knowing demanding products among buyers and satisfythem for provide it. They also make their choice of transportation services with highquality and it will increase demand of products among them. Pricing- Price decision is most difficult task for the Your Destination 's company. Theyfix that price which has attract large number of customers towards that. It is necessaryfor them to set better price in comparison with their competitors (Joshi, 2012). YourDestination's will analyse that they provide cheap rate to their buyers which help ingaining attention in limited time period. Product service management- It is veryessential for the company that they will make sure that their price goods and services areproperly managed. By this, they need to conduct market survey and identify demand andneeds of the people who are interested to purchase services from Your Destination's. Itis the main responsibility of company manager is to check that transportation servicesare effective and useful for their customers.Publicity- There are different platforms which can be used by cited firm to promote theirproducts and services in the large market. Some ways which can help in promoting2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials Assignment (Solution)lg...
|14
|4108
|317
Marketing Essentials Assignment: Your Destinationlg...
|14
|4141
|66
Marketing Essentials Assignment Your Destinationlg...
|12
|3837
|28
Essentials of Marketing Operationslg...
|25
|8055
|285
Marketing Essentials - Your Destinationlg...
|15
|3934
|51
Marketing Essentials TABLE OF CONTENTSlg...
|13
|4101
|311