Marketing Essentials Assignment Your Destination
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Added on 2020-06-06
Marketing Essentials Assignment Your Destination
Added on 2020-06-06
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Responsibilities and roles of marketing function...................................................................1P2 Roles and responsibilities of marketing in Your Destination organisation...........................3TASK 2............................................................................................................................................4P3 Comparison of marketing mix elements................................................................................4TASK 3............................................................................................................................................6P4 Marketing plan for Your Destination.....................................................................................6CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing play very crucial in all types of organisation in maximising the sale ofproducts and services in competitive business market place. With the help of marketing, firm canreach at higher level of success and attract large number of customers. Any enterprise can easilypromote and advertise their goods and services by taking help of marketing department(Fazlollahtabar, Aghasi and Forte, 2012). Through this firm can increase their number ofcustomers by improving their brand image in the market place. The present project report isbased on Your destination organisation which is transportation in United Kingdom. They providegood quality products and services to its customers for satisfying their needs and wants. In thisreport, various rules and responsibilities of marketing manager and different functional areas ofmarketing has been discussed. Apart from this comparison of marketing mix has been donewhich is used by company in strategy making process to gain better result in competitive marketplace. TASK 1P1 Responsibilities and roles of marketing functionManager is a person who control and manage all the activities and practices of companyfor effective result. Marketing department is the one which cooperate and coordinate with allother departments of the organisation (Chamorro-Mera, Miranda and Rubio, 2014). With thehelp of marketing Your destination company can advertise its products and services and alsobuild good image of brand among customers. It is the sales department which bring limelight tothe goods and services of the firm and also increase the level of profit in competitive marketplace. By performing all these duties firm can easily accomplish its desired goals and objectives.Following are the some responsibilities and duties of marketing department which are as under: Managing and Briefing the brand: Through this company can increase its market sharein market place as well as improve its brand image among customers. This is the activity whichhelp to known roles and duties to all staff members so that they can execute them in well plannedmanner. Conducting management campaign: It is duty of marketing manager to have fullinformation and details about the ratio of sales of each and every products of the company. In1
this individual try to gather all important details and than compare them with expenses of alldivision. Financial department provide budget so that all activities can be done in proper form. Promotion of the goods: The success and growth of the firm is totally depends on thepractices of market department so it is must to carry out advertisements and promotionalcampaigns of the products and services of firm. They spread awareness in the society and putstheir vision of the customer in the strategy of business (Brady, 2014). Provide content for website: Nowadays customer prefer online shopping rather thangoing supermarkets so this sector provide them all necessary information about the products andservices which offered by Your Destination company through online so that they can easily orderthem. They give all the current details regarding the services on the website of the organisation. Carrying out market research and consumer: They have duty and responsibility toresearch and develop all the services by knowing current trend running in the market place. Overseeing outside agencies: In the responsibility of marketing manager to increase thelevel of sales as well as revenue of the firm by using effective strategies and plans. For this theymake strong strategic plan to attract large number of customers towards their goods and services.Sales Report: By providing high quality of products and services to customer, firm canincrease its sales performance in competitive market place. For this there must be coordinationand corporation between all departments of the firm. Customer easily attract towards goodquality products so, every firm should focus on their quality as well as quantity of the products.Budgeting: This will help in providing all correct information and details about the costof promotional as well as advertising campaigns to the finance department. It is most importanttask because finance department is the part of the organisation which allocate capital to all otherdepartment so it should be controlled properly. Consumer Review: For any kind of change as well as to achieve more sales and revenueit is must that company take regular feedback and views of customers on regular basis so thatthey can be aware about their needs and demands. Through this company can attract more andmore customers by giving them good quality products according to their requirements (Bakerand Saren, 2016). Reduce repetitive task: There are so many activities and task which consumes lots oftime and cost as they done again and again. So, manger should focus on them that they haveadopt single task or eliminate the repetitive ones. 2
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