ESSENTIALS FOR THE MODEL OF MARKETING
Added on 2020-10-22
17 Pages5170 Words251 Views
MARKETINGESSENTIALS
Table of contentINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1.................................................................................................................................................1P2.................................................................................................................................................4TASK 2............................................................................................................................................6P3.................................................................................................................................................6TASK 3..........................................................................................................................................10P4...............................................................................................................................................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTION Marketing is the most important procedure of exchange different types of commodity andproducts to customer to attain valuable money for the company. It is related to the selling andpurchasing of various type of goods & services to the consumers present in the market. Bydetermining the various types of demand and desire of different customer company provide thevarious products and services to the company. Every business organisation depends upon thecustomer in order increase profit level of the company. The management of the enterpriseimplement various strategies and polices which aids to perform various operations oforganisation in effective manner (Jones, 2011).In this present era, business premises the management acknowledge the organisation toascertain different types of tricks and methods that are utilise to attract more consumers. Thechosen company in this assignment is McDonald's. It deals to provide various items of fast foodlike hamburgers, French fries, cheese burgers, various types of soft drinks and other variousitems. This is the one of the leading chain of restaurants through out whole world. In this reportit is explain about the various types of roles and responsibilities which of marketing functionsin effective manner. The comparison between the marketing mix of the organisation areexplained as well. TASK 1P1Different function of marketing which play significant role to fulfil the specificrequirements of consumers which are present in the marketplace. It is most important factor bywhich the marketing manager needs to determine the different type for strategies which helps todetermine the objectives of organisation in effective manner. Enterprise needs to implementeffective pricing strategies that helps to increase the rate of sales of different product in effectivemanner. The manager of Mc Donald implement different factors of marketing mix which helpsto expand the business in effective way. This leads to execute various organisation functions oforganisation in effective manner (Hsu, 2011). There are different types of roles andresponsibilities of marketing that are concerned on to manufacturing of various type of goodsand services. Which are explains below: 1
Product: It is most important element for the organisation which is produced byconsidering the demand and desire of the different customer. providing better quality of fooditems which support to attract large number of customer. Mc Donald produce quality serviceshelps to maximise the level of profit of the company. As McDonald provide different types offast food items and implement various types of changes on the basis of the perception of thevarious types of customer. the management of the company take views of different customer inorder in order to execute commercial activities in an effective manner. Selling: It is another function which is completed by the marketing department of theenterprise. This is important functions of data and information by implementing various types oforganisation’s functions in the marketplace. This leads to complete different functions ofenterprise in proper manner. The marketing manager of the organisation aids to accomplishdifferent information about the condition of the marketplace. This helps in develop differenttypes of food products to enhance the rate of sales of different products the marketing managerof McDonald utilise various types of policies and strategies that support to complete variousfunctions of the organisation in effective way. It also focus on to provide different types ofvarious product which support to capture larger market share. Different types of tactics which areapplied by the marketing manager to improve sales of company’s products. Pricing: It aids to determine the buying power of the customer. If the cost of theproducts will then consumer will buy those products and services of the organisation. So, toincrease sales of various products in order to maximise sales of various types of food items. Promotions: This is one of the most effective tools to increase sales of various food itemswhich helps to accomplish functions of the entity. The marketing manager of the McDonaldimplements different types advertising techniques which helps to promote the various products inthe marketplace (Cooper and et. al., 2014). These techniques help to increase the sales ofdifferent products of enterprise in effective manner. There are so many promotional tools themarketing manager choose the best among of all the promotional tools which helps to graspattention of million customers. in order to increase the sales of different goods manager oforganisation implement different types of promotional techniques like publicity, promotionalsales of different products. The most important objective of promotion is to develop new andinnovative products for the customer. 2
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