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(Doc) Marketing Essentials Assignment - Cadbury

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Added on  2020-11-12

(Doc) Marketing Essentials Assignment - Cadbury

   Added on 2020-11-12

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Marketing Essentials
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INTRODUCTIONIn today's time, marketing is evaluate as an important aspect by which products andservices are move form firm to the customers with the aim of providing them better satisfaction.Mainly, it is refer to essential activity in which business organization advertise, selling productsto end consumer. This will aid in increasing profitability level at market place. In addition ofthis, marketing is an art and science of creating as well as exploring values to fulfil needs andwant of target market in order to attain higher success at market. One of the main advantage ofusing concept of marketing is to communicating with customers for understanding their actualtaste (Ogunmokun and Tang, 2012). By this firm can attain customers attention towards itsproducts and services. Preset report is based on Cadbury, is a British multinational confectioneryfirm who operate their business in over the world. This company is known by its product likeDairy Milk chocolate. As they sell tea, coffee, chocolate in various countries. Role of marketingfunctions and its relation with organizational department is discussed in this assignment. Alongwith this, marketing mix is also cover in this project which compare with two companies. At thelast of the project, marketing plan is also mentioned in this project which may leads indetermining actual performance of the company at market place.TASK 1P1 Key roles and responsibilities of marketing functionAs per current scenario, marketing play essential role in exploding brand image of thebecause it sell and distribute products and services to end consumer with the purpose of attainingtheir satisfaction level. As it is not and easy task which contribute in encouraging people to buycompany products as per their needs and wants. With the help of this company easily producequality services as per their taste and preferences (Mitchell, 2012). This will aid in increasingtheir customers base within the organization and at the same time also provide them bettersatisfaction. In this context, there are some main roles of marketing functions in Cadbury throughwhich they easily serve their quality products in market place. All these can be understood byfollowing point:Pricing: It is an important commodity which is used by the company to set the productcost. As it is not an easy task for business organization to set their product price. Thus, everycompanies face this problem that what price should be set of products. In this case, some timethey set high cost of the product which reduce profitability level of the company. For this, it is1
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