Marketing Essentials
Added on 2020-07-23
17 Pages5636 Words127 Views
MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1 Roles and responsibility of marketing function of Cadbury..................................................1P2 Roles and responsibility of marketing related to Cadbury.....................................................3P3. Marketing mix of Cadbury and Nestle to achieve business objectives................................6P4 Marketing Plan for Cadbury................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing essentials are tools and techniques which are designed to understand and learnbasic concepts which are related with marketing, theories related with management which can beanalysed with present world. Marketing is related with products of organisation, how productscan be offered to customers and they can be promoted at market place. There are checklist whichare designed to maximise changes of success which are helpful in designing marketing plans. Cadbury was established in 1824 by John cadbury. It is British owned confectionerycompany which occupies second position in the world. The well known product of cited firmincludes Dairy Milk Chocolate (Bauer and Auer-Srnka, 2012). These products contain highquantity of milk in their products which makes it different from their rivalry products. Theyfocuses on providing high quality chocolate products to their customers. The target customers ofcited organisations are mostly children's.The report contains study about different marketing functions which are related withCadbury. Information management systems are related with managing informations of differentdepartments within the organisations. Roles and responsibilities which are are related withmarketing department and functions of different departments within the organisations. TASKP1 Roles and responsibility of marketing function of CadburyMarketing are essential activities which are designed for distribution of products andservices related with Cadbury. The main focus of these activities are related with satisfaction ofdifferent needs of customers according to their taste and preferences. Market activities involvesplace from where products can be reached to final customers, Prices at which customers can selltheir products and customers can purchase them, Products which are manufactured by Cedbury,Strategies which are helpful in promotion of products and services.Example: Cadbury offers various promotions for consumers which are based on low anddiscounted prices. These offers are made by companies to attract children's as they are mostlyconsumers who are preferring their products (Brooks and Simkin, 2012).Marketing Functions which are related with Cadbury are:These functions are helpful in designing various activities which are related with plansand procedures of different department for determining growth of organisations.1
Success of organisations can be achieved when they are able to sell their products and services tocustomers. Functions of marketing which are related with Cadbury includes:Distribution management: It is related with selling of products and services tocustomers who wants to purchase them. Distributions channels are helpful in determining bestways in which customers can be located and they can use goods manufactured by Cadbury. Itinvolves step by step plans and procedures which incudes planning and designing phase till finalproducts reaches to customers. Various distribution channels are located at market place fromwhere buyer can easily purchase the products. As the world is growing and various channels areinterconnected which are helpful in easily creating awareness about products and services.Budgeting: This function is related with providing necessary budgets to company forcaring out different activities. Help can be provided to customers in terms of financial aid whichare helpful for individuals as they can purchase products and services which are offered bycompany. It is a vital function as it helps business man to arrange finance from different sourceslike angle investors, money lenders and loan providers. Advertisement which are made to createawareness also requires huge finance so that message about products of company can be easilyreached to potential customers (Chikweche and Fletcher, 2012).Market Research: They are important function which determines differential needs ofcustomers from market place. Important information about products and services are gatheredfrom market place about target customers who are mostly consuming products related withCadbury. These activities are helpful in retaining loyal customers so that they does not purchasethe products from their competitors.Marketing Information Management: These activities are helpful in obtaining andmanaging necessary informations which are helpful for customers in decision making process.Improving overall performances which are related with marketing activities and effectiveevaluation of selling process in organisations (Dibb and Simkin, 2013).Promotions: It is a marketing tool which is used to communicate with customers aboutvarious products and services which are offered by company. It helps in increasing demands forproducts as customers are attracted and they are buying products and services in huge quantity.Promotions can done with the help of sales promotion activities, public relation, adverting andpublicity. These activities are essential because market place are changing rapid so to identifyvarious needs of customers and makes changes in products.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Assignment on Roles and Responsibilities of Marketing Functions : Cadburylg...
|18
|5768
|39
Roles and Responsibilities of Marketing Functionlg...
|9
|2073
|90
Marketing Essentialslg...
|12
|769
|87
P1 Role of Marketing with Functional Unitslg...
|11
|3611
|130
Marketing Essentials | Cadbury Companylg...
|7
|1759
|157
Roles and Interrelationship of Marketing Function - Cadburylg...
|8
|1987
|69