Marketing Essentials: Market Research Plan, SWOT Analysis, and PESTEL Analysis of Marriott

This document explores the marketing essentials of Marriott, including its market research plan, SWOT analysis, and PESTEL analysis. It discusses the tools and techniques used in marketing, such as primary and secondary research methods, customer value and engagement, and the marketing mix of Marriott. The document also examines the micro and macro environment of Marriott, including its strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, environmental, and legal factors that affect the company's business.