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Marketing Essentials Assignment : Coca-Cola

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Added on  2020-10-22

Marketing Essentials Assignment : Coca-Cola

   Added on 2020-10-22

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Marketing Essentials
Marketing Essentials Assignment : Coca-Cola_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1P1. Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................1P2. Produce and evaluate a basic marketing plan for an organisation........................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Marketing Essentials Assignment : Coca-Cola_2
INTRODUCTIONMarketing refers to identifying and understanding the customers and developing productsor services that meet their needs. It includes advertising, selling and delivering products to acustomer. These are the approaches undertaking by company to promote its product and services.Marketing is important across many business as it is an essential element for a growth andmaintaining business position in a competitive world (Rascati, 2013). This report covers a twodifferent companies marketing mix to achieve business goals and a basic marketing plan of aCoca-Cola. TASKP1. Compare the ways in which different organisations apply the marketing mix to the marketingplanning process to achieve business objectivesMarketing mix is a tool used by businesses and marketers to help in determining aproduct and offering and focus on audience by reaching through an appropriate promotionalstrategy. The ultimate goal of marketing is to match a company's product and services as per thecustomer requirements. It usually used for developing an effective marketing strategy(Gillespieand Riddle, 2015). This part of report includes difference of marketing mix between Coca Colaand Pepsi brand in achieving business goals. Marketing mix includes seven Ps, these arediscussed in detailed as follows:Marketing Mix toolsCoco- ColaPepsiProduct This tool includes a product strategy as itis one of the popular brand in beverages.Only small number of employees knowor they access its ingredients. Hence, acompany is not limited to only oneproduct. It has launched a large numberof products over many years.This tool has basic cola basicingredients of similarbeverages which includescarbonated water, caffeine,natural flavour, colouring andmany other. PriceCoca-Cola enjoyed monopoly in everymarket. Pricing strategy of this companywas influenced by the cost of production,the pricing is based on value that itsPepsi was introduced aftercoke. It is based on valuebased pricing strategy withtheir “Hybrid everyday value1
Marketing Essentials Assignment : Coca-Cola_3

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