Marketing Essentials: Roles, Responsibilities, and Strategies

Marketing Essentials

Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK1 .................................................................................................................................................3
P1 key roles and responsibilities of marketing functions ...............................................................3
P2 how marketing related to different department of organisation ................................................4
TASK 2 ................................................................................................................................................5
P3 use of marketing mix for achieving organisation goals .............................................................5
TASK 3.................................................................................................................................................7
P4 Marketing plan...........................................................................................................................7
CONCLUSION ...................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
Marketing is that strategy of business which is use to attract customers towards the
products of company. This is a process of establishing a relationship between customer and
company by which company can sell its product to customer by satisfying their needs(. marketing
function has various activities which are advertisement , market research etc. Coconut Bliss is the
key focus in this project. This was found in 2005 with a mission of blissful experience for all
human being .
TASK1
P1 key roles and responsibilities of marketing functions
Marketing
it is the process of attracting customers toward organisation product by different tools of
marketing which are advertisement, sales promotion, analysing market, etc.
Roles and responsibilities of marketing function
Financing : The first responsibilities of marketing function is to promote barned image of
company this is because every customer know company by there brand name (Babin and Zikmund,
2015). Coconut Bliss have a good brand image in UK but it is not that big by which company can
take any competitive advantage in long run so they should focus on fulfilling this role of marketing
in there company for achieving big brand image by using financing as tool because strong financial
company have strong brand image.
Distribution channel : Distribution Channel play important role in as Many of organisation
get failed because lack of information of product to customer. These informations are about size,
quality and key ingredients of product which are left out in previous function. Coconut Bliss has
variety of products with different key ingredient and company is use that distribution channel wich
provide all information of product to there customers.
Product designing and development : This is that function of marketing in which product
related decisions are taken. marketing function play an important role in introducing new product in
market as new product require to seek attention of customer which can only possible by tool of
marketing which is advertisement. Coconut Bliss fulfilling this responsibility properly by
advertising there product to customer.
Market information : It is that part of marketing function which helps the organization in