Marketing Essentials: Roles, Responsibilities, and Interrelation with Different Units of Organisation

This document provides an overview of marketing essentials, including the roles and responsibilities of marketing functions, the interrelation between different units of organization and marketing functions, and the 7Ps of marketing. It also includes a marketing plan for Nestle, a multinational food company.

Marketing essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1. Roles and responsibilities of marketing functions.................................................................3
P2. Interrelation between different units of organisation and marketing functions.....................4
LO2..................................................................................................................................................5
P3. 7Ps of marketing....................................................................................................................5
LO3..................................................................................................................................................7
P4. Marketing plan for the organisation......................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing essentials refers to the techniques and practices of sales, advertising and
promotion of the products and services are done by organisation. In the business when
production and design of the products and services are completed then their is need of the
marketing essential to increases the sales by different techniques of the marketing.
Nestle is the multinational company of food in the world which provides the different
variety of foods and drinks to the people. The headquarter of the Nestle is at Vevey, Switzerland.
There are various roles and responsibilities of the marketing function which are explained
below. This file determine the interrelation of the different units of the organisation with the
marketing functions. To achieve the objectives and goals of the business there are marketing mix
strategies which is used by their business. This report evaluate the plan of the marketing.
LO 1
P1. Roles and responsibilities of marketing functions.
There are various roles responsibilities of the marketing function which helps to increases
the sales and profits of the business. To achieve the objectives of the business nestle have
different kinds of the marketing functions which have different roles and responsibilities in the
business. These roles and responsibilities of the marketing are described below:
Market planning: In the business of the Nestle effective planning of the marketing leads to the
successful achievement of goals of the business (Schaefer, 2018). Market planning of the Nestle
includes the various information related to the position of the company, target market and
customer, competitors and strategies of the promotions. It helps to determine the aim of the
company.
Product development: It refers to the creation of new and innovative products which fulfils the
needs and wants of the customer. To increases the sales and productivity of the business nestle
modifies the existing products with effective quality and feature that attract the number of
customers.
Market research: With the help of this process nestle will analysis, interpret and collect
information of the market which determine the needs and wants of the customer about the
product which is offered by them (Pike, 2015). To achieve the success and growth of the Nestle
it evaluate the advantages and disadvantages of the competitors to the business

Market development: It is the effective process of growth which develops the new segments of
the markets for the products and services. Nestle focuses to target the new customer in the new
market which will increases the sales and productivity of the business in the present and future.
Promotion: To attract the variety of the customer Nestle uses the different activities of the
promotion such advertisements on the newspaper, TV and social media (Piñeiro-Otero and
Martínez-Rolán, 2016). They make their efforts from which the customer purchased their
products and it will increases the profitability of the business.
Services of customer support: Nestle supports their customer by providing credit services, after
sales services and handles their complaints about the products. These support services maintain
the satisfaction of the customer for the company.
P2. Interrelation between different units of organisation and marketing functions.
Functions of the marketing are interrelated to various departments of organisation to
achieve the growth and success of the business. These interrelation helps to increases the profits
of the business which are explained below:
Marketing with HR: Management of human resource plays an important roles to select and
recruit the new and skilled employees in the business which makes their efforts to increases the
sales, productivity and profitability of the business. In the business of the nestle they appoint the
employees with effective knowledge and understanding of marketing so they works in such a
manner to increases the sales and productivity of the business in the future and present
conditions (Perreault, 2018).
Marketing with finance: The relation between the marketing and finance is that the focus of
finance departments is on the profits, revenue, expenses of the company wile marketing focuses
how to increases the sales profits and productivity of the business. In Nestle activities of the
marketing is done as per the budget which is set by the finance department. All the practices of
marketing functions are made according to the departments of the finance in the business of
nestle.
Marketing with research and development: With the helps of the research and development
Nestle achieve the growth and success of the marketing. It involves the market research which
determine the needs and wants of the customer about the products.
Marketing with production department:

The focus of marketing functions is to increases the level of production in the business by
increasing the sales and profits. Activities of the marketing in Nestle are done on the basis of the
department of the productions (Puddle, 2015). As per the needs and wants of the customer the
production department produces the products and these needs and wants of the customer are
identified by the marketing departments.
LO2
P3. 7Ps of marketing.
7Ps Nestle Cadbury
Product Nestle have the large variety of
daily and occasionally used
product for the customer such
as coffee, cereals, beverages,
chocolates water bottles etc.
Before introducing the product
in the market nestle determine
the quality of nutrition.
Cadbury also provides
different types of product in
different countries. Cadbury
have the large number of
chocolates such as dairy milk,
5 star, temptations, Oreo,
Bournvita etc.
Price Nestle uses the flexible prices
of the products in their
business. The prices of the
products in the nestle are
affordable for all the people as
per their larger range of
products.
They uses three types of
pricing strategies in their
business as per their customer
such as price skimming,
economy pricing and bundle
pricing. In skimming pricing
they sell the products at very
high prices (Baker and Saren,
2016). As per the income of
the customer they make
different sizes of product for
the customer. In the bundle
pricing they sells the products
at lower rates.

Place The products and services of
the nestle are available across
the world and have the large
base of customers. There are
two channels of marketing
which is used by the Nestle for
selling of the products.
In every country of the world
there is availability of the
cadbury products. With the
help of the distribution channel
cadbury have the great impact
on the international markets.
Promotions For promotions of the products
and services they uses various
channels and media and gives
advertisements on the TV,
newspaper, social media. To
maintain the image of the
brand they started campaign
which attracts the number of
customer increases the image
and reputation of brand.
They uses variety of
techniques and methods for
promotion of their products
and services. With the use of
slogans and tag line they
promote their brand ion the
market. Advertisement on the
television, newspaper, radio
cadbury attract large number
of customer.
People There are lots of people in
different departments of nestle
worked to achieve the success
and growth of the nestle. They
provide the effective training
top their employees so that
they will solve the problems of
the customer and provide
better services to them.
In the business of the cadbury
there are large number of
people working to increases
the sales and profits in the
competitive markets (Pooler,
2018). With the helps of theses
cadbury achieve its success
and growth.
Process Nestle uses the new and
advances technology in the
production of the products.
They uses the online process
They uses online and offline
process of marketing to sales
the products to the customer.

of delivery which makes easy
to shop for the customer.
Physical evidence The products of the nestle have
effective packaging of colours
which is easily identified by
the customer (Baker and
Magnini, 2016). Customer
could view their product in
high quality images.
They have the effective design
of the products from the could
easily identify the product in
one site. The stores of the
cadbury are very attract that
will attract the number of
customer
LO3
P4. Marketing plan for the organisation.
Covered in PPT
CONCLUSION
From the above study bit can be concluded that functions of marketing are essential for
the success and growth of the company. Marketing functions have different kids of roles and
responsibilities which increases their sales, profits and productivity of the business. Different
department of the organisation are interrelated with the activities of marketing which leads to the
achievements of the objectives in the present and future conditions.

REFERENCES
Books and Journals:
Baker, M. A. and Magnini, V.P., 2016. The evolution of services marketing, hospitality
marketing and building the constituency model for hospitality marketing. International
Journal of Contemporary Hospitality Management. 28(8). pp.1510-1534.
Baker, M. J. and Saren, M. Eds., 2016. Marketing theory: a student text. Sage.
Perreault, W. D., 2018. Essentials of marketing. New York: Mc Graw Hill.
Pike, S., 2015. Destination marketing: essentials. Routledge.
Piñeiro-Otero, T. and Martínez-Rolán, X., 2016. Understanding Digital Marketing—Basics and
Actions. In MBA. (pp. 37-74). Springer, Cham.
Pooler, J. A., 2018. Demographic targeting: the essential role of population groups in retail
marketing. Routledge.
Puddle, T., 2015. Marketing essentials for veterinary practices. In Practice. 37(5). pp.259-261.
Schaefer, J. W., 2018. Content Marketing: Essential Guide to Learn Step-by-Step the Best
Content Marketing Strategies to Attract your Audience and Boost Your Business. EC
Publishing via PublishDrive.