Marketing Essentials - Assignment

Marketing Essentials (Unit 2) Mont Rose College Submission Front Sheet Assignment Code: RQFBM-ME0202051 Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Marketing Essentials(Unit2) RQF Level and Credit value: 4; 15 credits; Unit Code: R/508/0486 Module Tutor: O.A Joshua Email: [e-mail] Date Set: 28.02.2021 Name: Gota Gheorghe Bogdan Registration Number: 25317 Date: 28.02.2021Is this a Final SubmissionWord Count Learner’s statement of authenticity Student’s Name: Gota Gheorghe Bogdan Student’sID Number: 25317 I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged.I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Signature: Gota Bogdan Gheorghe Date: 28.02.2021 6604 words

Marketing Essentials (Unit 2) Mont Rose College Table of Contents Introduction ................................................................................................................................................. 3Task 1 ........................................................................................................................................................... 4Key elements of marketing and the importance of interrelationships between marketing and other department .............................................................................................................................................. 4Roles and responsibilities of marketing ................................................................................................... 4Departments and their functions in the organization ......................................................................... 6How marketing and other departments in the organization relate ..................................................... 7Task 2 ......................................................................................................................................................... 11Evaluate roles of marketing in the marketing environment of Coca-Cola Company ............................ 11Roles of marketing in the marketing environment ............................................................................ 11Internal factors of the organization ................................................................................................... 11External factors affecting the organization ........................................................................................ 11Advantages and disadvantages of conducting the internal and external analysis ............................ 12Task 3 ......................................................................................................................................................... 12Strategic marketing plan showing how the 7Ps of marketing have been applied ................................. 12A strategic marketing plan refers to the process through which an organisation makes a plan on the direction that the company will take. It is designed to provide guidelines on touch-points that are crucial to the company if they are to obtain their objectives. It also ensures that there is a clearly mapped out process through which the organisation is able to influence all their staff members to follow for the company to be successful. .............................................. Error! Bookmark not defined.Comparison of the 7Ps of marketing mix ........................................................................................... 12Basic marketing plan .......................................................................................................................... 13Figures and charts to represent the projected sales ......................................................................... 14Conclusion ................................................................................................................................................. 14References ................................................................................................................................................. 14

Marketing Essentials (Unit 2) Mont Rose College Introduction Marketing refers to activities that a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Marketing as a discipline involves all the actions a company undertakes to draw in costumers and maintain relationships new or old with them. Networking is part of the job which may include social events, exchange of emails, being prompt to take calls or to respond to emails, brunch with prospective clients, etc. Marketing basically is connecting your product to the needs of the client ensuring profitability on both sides. The assignment is based on the multinational company Coca Cola, best known soft drink in the market and the best sold worldwide, who started from selling a few bottles a year and developed into the leader in soft drink all over the world. The Coca Cola company is an American corporation that was founded in 1892, now standing with more then 2.800 products available in more than 200 countries. With headquarters in Atlanta, Georgia, Coca Cola is the largest manufacturer of soft drinks in the world. The drink itself has originated in Atlanta, in 1886, by John S. Pemberton. In 1891, pharmacist Asa Griggs Candler had complete ownership of the business incorporating the Coca Cola company. By 1893, the U.S Patent Office has registered the trademark “Coca Cola”. This assignment will focus on the key elements of marketing and the importance of interrelationships between marketing and other departments, the roles and responsibilities of

Marketing Essentials (Unit 2) Mont Rose College marketing, departments and their function in the company and how marketing and other departments in the organization relate. In the second task of the assignment will evaluate the role of marketing in the marketing environment of the Coca Cola company, internal and external factors that affect the organization and the advantages and disadvantages of conduction the internal and external analysis. In the final part of the assignment we will look at the strategic marketing plan showing how the 7P of marketing have been applied. Task 1 Key elements of marketing and the importance of interrelationships between marketing and other department Roles and responsibilities of marketing Coca-Cola Company is the most known soft drinks producer worldwide, which uses the roles of their marketing functions in a particular way. The roles and responsibilities of marketing functions in Coca-Cola Company are depending on two different marketing environments, micro environment (company, customer, suppliers, competition) and macro environment (political , social, environmental, economic, technological). The marketing function can be explained as the roles of the business organization that will help in finding and sourcing potential products for the targeted market and giving a big help in promoting them afterwards. These functions are common in a company, and contain marketing researching, product planning, developing process, promoting, selling, customer service, etc.

Unit Number and Title Unit 2 – Marketing Essentials
Credit Value 15 Unit Level 4
Project Title Marketing Concepts and Internal Relations (Part 1)
Marketing Strategy and Application (Part 2)
Statement of Authenticity:
I certify that the work submitted for this unit is my own and the research sources are fully
acknowledged.
Learner Name: Date:
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Table of Content
Assessment Part 1
1.0 Introduction p2
2.0 An overview of the different marketing processes p2
3.0 An Explanation of the role and responsibilities of a marketing
manager in the context of the organization p3
4.0 An analysis of how marketing influences and interrelates with
other functional departments of the organization p4
5.0 An analysis of the value and importance of the marketing role
in the context of the organization p4
6.0 Conclusions p5
References p6
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1.0 Introduction
Marketing is a management technique that is used to define, predict, and satisfy the needs
of consumers. Promoting creates, connects, and conveys esteem to consumers while still
establishing strong client relationships in order to gain esteem from them. To achieve the
greatest profit for an enterprise, it is vital to fulfil the company's wants and needs by
marketing forms, the showcasing chief's roles, the company's promoting mix, and future
predictions. (Kotler and Armstrong, 2018) Beyond what is explained by the company's
business focus, marketing intent leads to a deeper view of financial results, customer
experience efficiency, and innovative product performance. (Moorman C.,1990) As a result
of large-scale production, a slew of new businesses have sprung up to meet the demands of
an expanding customer industry. The system for transportation and mass media was
developed. It discovered a need for suppliers to find new ways to produce goods that
consumers desired, as well as a more modern way to educate them about all of these
services. (Moorman C.,1990)
2.0 An overview of the different marketing processes
The greatest techniques of Analysis, Planning, Implementation, and Control, which help
every organization build and follow their policies and solutions, are at the heart of the
marketing processes.(Kotler and Armstrong, 2018) Analysing consumer opportunities,
selecting target audiences, designing the Brand Mix, and coordinating marketing activities
are all part of the marketing process. (Kotler and Armstrong, 2018) The marketing process is
a series of identifying customer opportunities, selecting target audiences, designing the
Marketing Mix, and coordinating promotional activities. The marketing campaigns or cycles
will begin with a breakdown of the competition and current opportunities, the selection of
the ideal market I into which you want to place the business, the development of the
company's promoting mix, and the management of the promotional efforts and programs.
(Kotler and Armstrong, 2018) To continue, you must understand both the micro and macro
conditions for the sector while assessing the market, as well as conduct successful and
systematic research that can provide valuable insights about customers, competitors, future
and existing trends, and the company's profit. The company will then evaluate the data's
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potential applications and categorize it by area or age category. The company's future
growth and benefit will then be estimated using these divisions. (Lamb, 2012) These help
the business in capturing customer lifetime value and a larger part of the client base. The
company would then dissect the data for its future utility and break it into geological or age
bunches pieces.
3.0 An Explanation of the role and responsibilities of a marketing
manager in the context of the organization
Marketing managers are critical in assisting a company in promoting and selling its goods to
consumers. Marketing managers can direct and affect how a brand appears and feels in the
marketplace, and their responsibilities can span the full breadth of how an organization
interacts. Learn how to excel as a brand strategist and what it takes to advance your career
in this fast-paced industry from industry experts. Marketing management is a very
responsible job and marketing can have a significant impact on any area of an organization
and how it works. The marketing department's primary aim is to identify innovative ways to
produce sales and consumers that are consistent with the fast-paced speed of technology,
as well as to refine and modernize existing marketing approaches. (Calaby, 2018) Marketing
managers are often hired to increase brand recognition and draw additional consumers to
the business by creating marketing strategies (Dibb et al., 2019). They will also look at the
kinds of clients that an organization needs and how to retain them, as well as how to
improve the company's current customer service. They will also make sure that any money
spent on marketing campaigns yields a decent return on the business. A brand manager's
roles and tasks differ widely depending on the type of organization they work with and the
sector they work in. A marketing manager working for a major multinational e-commerce
website, for example, might be responsible for far more content creation and data analytics
than a marketing manager working for a small manufacturing or engineering firm. However,
there will still be parallels between positions. (Calaby, 2018)
4.0 An analysis of how marketing influences and interrelates with
other functional departments of the organization
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