Marketing Essentials: Roles and Responsibilities of Marketing Functions

Marketing Essentials

Contents
Introduction.................................................................................................................................................4
TASK1........................................................................................................................................................4
P1. Key roles and responsibilities of the marketing functions.................................................................4
P2.Roles and responsibilities of marketing relate to the wider organisational context for the chosen
organization or scenario...........................................................................................................................6
TASK 2.......................................................................................................................................................8
P3. Marketing mix of CADBURY...........................................................................................................8
TASK 3.....................................................................................................................................................11
P4. Marketing plan................................................................................................................................11
Conclusion.................................................................................................................................................14
REFERENCES..........................................................................................................................................16

Introduction
Marketing is a beneficial tool in the modern business organization. It involves
understanding of marketplace, demands of consumers, building profitable relations. The business
organization has realized the importance of customer relationships and they are trying to get an
innovative approach towards marketing strategies in business. Marketing functions consists of
strategy management, marketing research and product development. Responsibilities for the
growth of the organization (Baker and Saren,2016). Marketing function involves various This
report focusses over the marketing essential in business organization which belong to modern era
of globalization. CADBURY was established in Birmingham it make majorly chocolates.
CADBURY developed the business by using the marketing strategies and functions. This
development strategy is likely to lead the loss of the company.
TASK1
P1. Key roles and responsibilities of the marketing functions
Marketing management is defined as the process of planning and execution of different
marketing concepts. Marketing department play a vital role in promoting the business and
mission of an organization. It serves the face of CADBURY, coordinating and producing all
materials representing the business (William and Zikmund, 2012). Marketing function can be
defined or explained as the roles of the business organization which helps to identify successful
products for markets. There are different roles and responsibilities play by marketing for the
growth of the organization.
The roles of marketing are as follow:
Marketing Strategies
This role of marketing depicts the development of marketing strategies and planning for
the business organization. The managers of the CADBURY need to recognize the needs and

requirements of target consumers and provide them products and services accordingly. The
development of marketing strategies brings out a balance between the organizational objectives
and marketing opportunities.
Marketing Information system
In CADBURY the MIS provides the information regarding various factors such as
product, planning and implementation, controlling of marketing strategies. In the CADBURY
MIS depicts the information regarding the logistics on a real time basis which helps the
distribution network effectively (Baack, Harris and Baack, 2013).
Monitoring of marketing environment
The marketing process have crucial role in the identification of new developments in the
identification of new developments in the identification of new developments in the marketing
environment. These developments provide constructive response for the development of product
and services of the CADBURY.
Marketing research
Marking research is considered to be the major role of marketing. The research involves
specific knowledge of the products, price and consumers in order to communicate the best
product and services of CADBURY in the market.
Market Segmentation
In present era market is volatile and the business organization requires accurate
segmentation which are provided by the marketing. The marketing manager of CADBURY
helps in the large market and promotes the goods and services of the company.
Brand Equity
The consumers inclined over brands or the organizations which provide added value to
their products and services. Marketing provide added value to their products and services.
Marketing provides a reputation and builds strong brand value of the CADBURY among the
consumers.