Marketing Essentials: Roles and Responsibilities of Marketing Function

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
Task1................................................................................................................................................3
P1 Characters and errands of marketing function..................................................................3
P2 Roles and Responsibilities of marketing in context of the administration........................6
Task2................................................................................................................................................7
P3 Marketing mix in directive to achieve neutral of the business.........................................7
Task3..............................................................................................................................................10
P4 Marketing plan................................................................................................................10
CONCLUSION..............................................................................................................................13

INTRODUCTION
Marketing is that tool of management which is related to establishment of relationship
between customer and firm's product for attraction it towards product of organisation. This is
done to communicate the product of firm in potential market. There are various tools and
techniques which marketing function follow for promotion of firm product. Some of these
techniques are advertisement , market penetration, analysing behaviour of customers. In context
of this report, Cadbury is the focus company (Ahmed, P.K. and Rafiq, M., 2013) . Cadbury is a
British multinational company which is founded in year1824 by John Cadbury as a retail shop
for chocolates in England. This report is consist of detail study about marketing function in
Cadbury . It incudes all roles and responsibilities of marketing function. The relation of
marketing with other department of firm will also studied. The all potential customers and
competitor of company will also identified that how firm can get competitive advantage in this
dynamic environment environment.
Task1
P1 Characters and errands of marketing function.
Marketing is that function of management which is related to number of activity which are
related to promotion of firms product in target market. This is that function which help firm in
managing its business.
Concept of marketing: Marketing is that philosophy which company used when it have
to evaluate the demand, requirements and needs of customer and take product decision according
to it. This have the clear mote to fulfil the neds of customer and increase profit of firm (G and et
al, 2015).
Current and future trends of marketing: Marketing is continuously changing with
changes in market trends and techniques of production. There is regular amendments in firms
process of marketing . As in previous times firm use to advertise there product in newspaper or
customer survey but in today's environment firm is using social media and online promotion .
This have also facilitate more productivity of this function to company like Cadbury. These new
methods are helping company in getting to new customer as there are large number of competitor
but because of new marketing techniques and innovative idea in firm is getting advantage
Marketing refers to the set of various activities which is conducted by organisations in order to

exchange their thoughts, ideas and views about products and services offered by it (Baack, D.
W., Harris, E. G. and Baack, D., 2013) .
Marketing process: It is the process of influence the behaviour of customer through use
of marketing tools . These tools are used in combined form for attracting customers towards the
organisation. this includes some steps which are stated below: First Step: This is first stage in process of marketing where Cadbury can use the
opportunities present in the market . These are related to identifying and evaluating needs
of customer. Demand of products and requirements in market. Second Step: After the assignment of whole market, firm have to move to second stage
which is categorising potential customer of firm this can help firm in getting knowledge
about its target market and will lead in maximising firms profit . There are number of
functions which are performed in this step. Third Step: In this step the marketing pan have to be formed. This plan have main target
is to find what Cadbury can do to attract its targeted customer in market . Company can
use various tactics to for a effective plan for achievement of firms goals.
 Fourth Step: This is last step in this process where firm use al the tactics and strategies
which firm perform for achieving organisational goals and objectives. All the resources
of firm are used here to invite customer for selling firm product in target market.
Cadbury is the company which is dealing in chocolates and food beverages, it has main
objective of serving quality products to its customer, and for this it is using quality product in its
manufacturing process but quality product is not only the thing which help firm in getting the
advantage of large selling so firm have also focus on marketing of its product which will help
firm in getting more customer and serving then good quality product to them. Here the roles and
responsibility of marketing function is elaborated (Babin, B. J. and Zikmund, W. G., 2015). This
will show how this function will work with deferment department of function this will help firm
in getting good coordination in all areas. Some of the roles and responsibilities are discuses
below:
1. Market information:The first function of marketing department is to provide thin
formation of outside market to its firm ,this incudes informational related to demand and
type of product, product of company in market. Cadbury use this function of marketing
department as it examine both internal and external factor present in environment which