Role and Responsibility of Marketing Functions - Cadbury

Added on - 22 Nov 2020

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Marketing Essentials
ContentsIntroduction.................................................................................................................................................3TASK1...........................................................................................................................................................3P1. Key roles and responsibilities of the marketing functions................................................................3P2.Roles and responsibilities of marketing relate to the wider organisational context for the chosenorganization or scenario..........................................................................................................................6TASK 2..........................................................................................................................................................7P3. Marketing mix of CADBURY...............................................................................................................7TASK 3.......................................................................................................................................................10P4. Marketing plan.................................................................................................................................10Conclusion.................................................................................................................................................13REFERENCES..............................................................................................................................................15
IntroductionMarketing is a beneficialinstrument in the modern-day commercial enterprise. Itincluded perceptive of market, needs of clients, establishing gainfulrelations. The businessorganization hasunderstand the value of client relation and they are working on implementingprogressive approach for commercialism in enterprises. It'sfunctions consists of strategymanagement, marketing research and product development. Responsibilities for the growth ofthe organization (Baker and Saren,2016). Marketing function involves variousThe presentassignmentfocuses on essentials of marketin business organization which is concerned withnew and modern featuresof globalization. CADBURY was established in Birmingham it makemajorly chocolates. CADBURY developed the business by using the marketing strategies andfunctions. This development strategy is likely to lead the loss of the company.TASK1P1. Key roles and responsibilities of the marketing functionsManagement of marketing is outlined as the procedure of planning and conductofvarious concepts of market.Departments related with marketingplayan essential part inadvancing the business and objectives of a firm.It enhance the brand image ofCADBURY,coordination and production of overall materials required forthe business (William andZikmund, 2012).They can be characterized or described as roles related with business ofcompanies which helps in identifying successful items in market-area. There are different rolesand responsibilities play by marketingto increase the productivity withinthe organization.Roles played by marketing is outlined below:Marketing StrategiesThis role played by marketing shows the developmental aspect of market strategy thathelps a firm in achieving their desired targets. Senior managers or staff of the CADBURY mustformulate plan to fulfill the needs and wants of their potential targeted customers. Moresatisfaction level of clients will results in high market shares. The formulation of strategiesresults in a balance in firm's desired and opportunities available in market.
Marketing Information systemIn CADBURY, MIS providescontent regarding several aspects likeproduct,implementation and plan,market controllingstrategies. Incase ofthe CADBURY, MISrepresent the content related withlogisticswith a specified time thathelps the distributionnetworkefficiently(Baack, Harris and Baack, 2013).Monitoring of marketing environmentMarketing process plays an essential role in identifying new and innovativedevelopments in business world. It upgrades the organization towards the wants of potentialclients. This results in the positive response which is required for the success of CADBURY.Marketing researchIt is treated as a vital aspect in the field of marketing. Research associated with it includesufficient knowledge of product and price along with needs of consumers so that thestandardized and good quality products can be introduced in market. This will enhance themarket shares of CADBURY.In this, there are also some marketing process considered bycompany which are as follows:Situation analysis:According to the first process, company analyses and determine thesituation of market. They also finds different ways to satisfy consumers demand byproducing goods to increase their sales.Marketing strategy:In this, some marketing strategies which organisation uses to attractits consumers towards their companies.Marketing mix decisions:This process of marketing is also essential for company whichhelps them to control parameters of marketing mix. It includes decisions which arerelated to development of product, pricing, distribution and promotion.Implementation and control:According to this, managers of company implementsdifferent techniques and strategies to produce products. They also monitors whetherbusiness have made right decisions or not.Structure and operations of marketing departmentsStructure and operations of marketing departments vary related to needs of organizationand its consumers. In this, there are some roles of marketing department which assist business
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