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Role and Responsibility of Marketing Functions - Cadbury

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Added on  2020-11-23

Role and Responsibility of Marketing Functions - Cadbury

   Added on 2020-11-23

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Marketing Essentials
Role and Responsibility of Marketing Functions - Cadbury_1
ContentsIntroduction.................................................................................................................................................3TASK1...........................................................................................................................................................3P1. Key roles and responsibilities of the marketing functions ................................................................3P2.Roles and responsibilities of marketing relate to the wider organisational context for the chosen organization or scenario..........................................................................................................................6TASK 2..........................................................................................................................................................7P3. Marketing mix of CADBURY...............................................................................................................7TASK 3.......................................................................................................................................................10P4. Marketing plan.................................................................................................................................10Conclusion.................................................................................................................................................13REFERENCES ..............................................................................................................................................15
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IntroductionMarketing is a beneficial instrument in the modern-day commercial enterprise. Itincluded perceptive of market, needs of clients, establishing gainful relations. The businessorganization has understand the value of client relation and they are working on implementingprogressive approach for commercialism in enterprises. It's functions consists of strategymanagement, marketing research and product development. Responsibilities for the growth ofthe organization (Baker and Saren,2016). Marketing function involves various The presentassignmentfocuses on essentials of market in business organization which is concerned withnew and modern features of globalization. CADBURY was established in Birmingham it makemajorly chocolates. CADBURY developed the business by using the marketing strategies andfunctions. This development strategy is likely to lead the loss of the company.TASK1P1. Key roles and responsibilities of the marketing functions Management of marketing is outlined as the procedure of planning and conduct ofvarious concepts of market.Departments related with marketing play an essential part inadvancing the business and objectives of a firm.It enhance the brand image of CADBURY,coordination and production of overall materials required for the business (William andZikmund, 2012). They can be characterized or described as roles related with business ofcompanies which helps in identifying successful items in market-area. There are different rolesand responsibilities play by marketing to increase the productivity within the organization.Roles played by marketing is outlined below:Marketing StrategiesThis role played by marketing shows the developmental aspect of market strategy thathelps a firm in achieving their desired targets. Senior managers or staff of the CADBURY mustformulate plan to fulfill the needs and wants of their potential targeted customers. Moresatisfaction level of clients will results in high market shares. The formulation of strategiesresults in a balance in firm's desired and opportunities available in market.
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Marketing Information systemIn CADBURY, MIS provides content regarding several aspects like product,implementation and plan, market controlling strategies. In case of the CADBURY, MISrepresent the content related with logistics with a specified time that helps the distributionnetwork efficiently (Baack, Harris and Baack, 2013).Monitoring of marketing environmentMarketing process plays an essential role in identifying new and innovativedevelopments in business world. It upgrades the organization towards the wants of potentialclients. This results in the positive response which is required for the success of CADBURY. Marketing researchIt is treated as a vital aspect in the field of marketing. Research associated with it includesufficient knowledge of product and price along with needs of consumers so that thestandardized and good quality products can be introduced in market. This will enhance themarket shares of CADBURY. In this, there are also some marketing process considered bycompany which are as follows:Situation analysis: According to the first process, company analyses and determine the situation of market. They also finds different ways to satisfy consumers demand by producing goods to increase their sales. Marketing strategy: In this, some marketing strategies which organisation uses to attractits consumers towards their companies. Marketing mix decisions: This process of marketing is also essential for company whichhelps them to control parameters of marketing mix. It includes decisions which are related to development of product, pricing, distribution and promotion.Implementation and control: According to this, managers of company implements different techniques and strategies to produce products. They also monitors whether business have made right decisions or not. Structure and operations of marketing departmentsStructure and operations of marketing departments vary related to needs of organization and its consumers. In this, there are some roles of marketing department which assist business
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