Marketing Essentials of Walmart: Strategic Marketing Plan for "Take Care" Brand

Marketing Essentials.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
Covered in PPT ..........................................................................................................................1
Task 2...............................................................................................................................................1
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to attain objective. ..........................................................................................1
Task 3...............................................................................................................................................5
P4. Illustrate the Strategic Marketing plan..................................................................................5
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
A Marketing is a concept of procuring, manufacturing, selling, distributing and
promoting of product and service in competitive marketplace. The main objective of marketing
is to deliver product to the right customer to fulfil their needs and wants. In perspective of
business, marketing helps for approaching to target their customer for proper utilisation of
marketing mix strategy to explore different types of market that attain in competitive advantages.
In this report, the organisation consider Walmart is multinational retail corporation that
mainly operates of chains where discounts provides in stores and grocery stores from United
States, headquarter Bentonvile (Avila-Robinson and Wakabayashi, 2018). It was founded in
1962 by Sam Walton and incorporated on October 31, 1969. As per topics covers about roles and
responsibilities of marketing function along with in organisation inter related organisation
context. To construct the marketing mix within other company to analyse marketing planning
process to better achieve goals and objectives. To create marketing strategic plan towards attain
plan towards organisation goals .
MAIN BODY
Task 1.
Covered in PPT
Task 2.
P3. Differentiate the way in which different organisation implies marketing mix to marketing
planning process to attain objective.
The term marketing mix depicts about set of actions or certain strategic plans which
company is majorly uses to promote brand or product in the marketplace (Balis, 2020). It also
involves multiples areas for focuses as part of a comprehensive marketing plan. This is measure
often refers to common classification that began where four Ps product, price, place, promotion,
people, process and physical evidence. By opting Walmart and Morrison company these both
belong from retail industry where it evaluate 7Ps of their product and services:
Elements of Walmart Morrisons

Marketing mix
Product Walmart is mainly a physical retail
brand, where in current year they
bring up more quality of product
offers in online platform. The
business of Walmart is divided in
three different operation segment
which effectively allows Walmart
US, Walmart international and Sam
Club (Diaconescu, 2020). Walmart is
one of largest segmentation where it
operates across fifty United States. It
also United States sells merchandise
in three main category involve
grocery, health and wellness as well
as general merchandise.
The high value company focuses
on fresh quality of food and other
product items. Morrison focuses
on producing fresh quality that is
key of success. The company
makes assure about their product
and services where it manufacture
for incurring authentic high
quality specification. The major
responsibility towards
manufacture for production
facilities over best quality of
product generates.
Price Walmart is having high customer
loyalty base in large segmentation.
The competitive advantages is gain
through create pricing strategy where
retail industry like Walmart can
attain better competitive advantages.
Other competitor company like
Amazon target their customer
through online platform as well as
Walmart and Amazon faces price
clashes in terms of product pricing.
Walmart establishment about large
and global supply chain towards
helps to maintain prices in constant
This is most important factor
which opted by Morrisons Stores.
They constantly improves their
product quality through offering
low range of prices which
implement better quality of
product and services (Elrod and
Fortenberry, 2018). The major
objective is to ensure about
customer approach where their
prices of having various set of
product quality. In perspective of
Morrisons, allows to manufacture
various range of product and