Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Key roles and responsibilities of marketing functions..........................................................1
P2. Roles and responsibilities of marketing relate to wider organisational context....................3
LO 2.................................................................................................................................................4
P3. Comparing ways of Cadbury by applying marketing mix....................................................4
LO 3.................................................................................................................................................8
P4. Producing and evaluating basic marketing plan....................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing is that term which is being defined as action of a particular business in order to
promote and sell products and services with the help of marketing research and advertisements
(Anwar, 2019). In other words it is the process that basically includes researching, promoting,
selling and distributing products and services that has been produced by the organisation. In the
following report, Cadbury has been taken into consideration. It is a British multinational
organisation which is being headquartered in Uxbridge, West London. It conducts operations in
50 countries and above all around the world. It is basically known for Dairy Milk chocolate,
Creme egg and roses selection box.
In the following report, key roles and responsibilities of marketing functions along with
their relation with wider organisational context will be discussed in detail. Further, the process of
marketing of Cadbury has will be compared with Nestle with the help of marketing mix. In
addition to this, basic marketing plan for Cadbury will be evaluated that would be helpful for
cited company to achieve success and high profitability.
LO 1
Covered in PPT.
LO 2
P3. Comparing ways of Cadbury with Nestle by applying marketing mix.
Marketing mix is that term which is defined as the set of actions or tactics that is being
used by company is order to promote the brand or a product of that particular brand in an
appropriate manner (Evans and Sherman, 2016). Thus, the ways of cited organisation Cadbury is
being compared with Nestle with the help of marketing mix which has been discussed as per
below context-
1

Bases of Differentiation Cadbury Nestle
Overview It is the British multinational
organisation that is being
headquartered in West
London. It is the second
largest brand that is being
operated in more than 50
countries all over the world.
It is the largest food company
in the world that is being
measured by revenues and is
being headquartered in Vaud,
Switzerland.
Product Cadbury basically offers high
range of products and offers
various products in number of
countries. The product that has
been offered by them includes
Chocolates, candies, biscuits
Nestle is the fgirm that has a
large and also diverse product
portfolio that includes
products in seven categories.
Further, cited organisation gas
their focus mainly on
2
Figure 1: Marketing Mix
(Source: The Marketing Mix 4P’s and 7P’s Explained, 2019)