Unit 2: Marketing Essentials

Unit 2: Marketing Essentials

Table of Contents
Introduction......................................................................................................................................3
LO1..................................................................................................................................................3
LO2..................................................................................................................................................3
P3 Marketing Mix........................................................................................................................3
Evaluation....................................................................................................................................6
LO3..................................................................................................................................................6
P4 Sostac Model..........................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
Marketing is defined as promoting company’s products and services at various marketing
and promotion channels all across the globe. This report is based on the case study of Unilever
Company in respect to its promotional activities. Company is involved selling consumer goods
all across the globe. Unilever Company is a brand of Lever Brothers Branch. Company was
initiated in the year 1929. Headquarter of the company is located in London, United Kingdom.
Lever Brothers and Margarine are the predecessor of the Unilever Company. In this report
different aspects related to the marketing of company would be assessed and analysed.
Henceforth, report would analysis in respect to roles and responsibilities marketing functions
play in respect to the organisation. Report would also assess how different departments in
company are interconnected with each other in respect to different functional activities of
company. How various functional roles in company are interconnected with each other as a part
of organisation hierarchy. Precise analysis in respect to different elements associated with
marketing mix would be assessed in this report. Furthermore, this report would assess the precise
marketing plan in respect to company.
LO1
Covered in PPT.
LO2
P3 Marketing Mix
It is a marketing technique that is applied by companies for differentiating their brand, product
from others in the business industry. It comprises numerous elements i.e. product, price place,
promotion, people, physical evidence and process through which company achieves it’s
proposed objectives in it’s business sector (Rabu, 2019). These marketing elements are not only
established strong brand image but also brings financial profit. This framework is used for the
Unilever and Nestle which have already used to differentiate their product from other
competitors in their business sector. These 7p’s marketing mix elements is applied to compare
between two organizations i.e. Unilever and Nestle Inc.