Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Key roles and responsibilities of marketing functions..........................................................4
M1. Analyse roles and responsibilities of marketing in context with marketing environment. .5
D1. Critically evaluates marketing functions and their interrelations with other units..............6
P2. How roles and responsibilities of market relate to wider organisational context.................6
M2. Importance of interrelationship between marketing and other functional units..................7
D2. Strategic marketing plan by applying 7p's to achieve marketing goals...............................8
TASK 2............................................................................................................................................8
P3. Compare the way in which several organisations apply marketing mix to marketing
planning to achieve business goals and objectives.....................................................................8
M3. Different tactics applied by organisation to define business objectives that can be
achieved.....................................................................................................................................11
TASK 3..........................................................................................................................................11
P4/M4. Marketing plan for an organisation..............................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing refers to the different types of activities and process which is usually used by a
firm or business entity in order to promote or overall goods and services to customers. It includes
different types of marketing channels like advertisement, promotion, sales and so on. Another
side, marketing plays very significant roles within the business entity as it promotes product and
services. Marketing term also considered as a discipline in relation with overall activities of an
organization and helps them to make strong relationship with customers. Present report is based
on eBay Inc. which is one of the best American multinational corporation e-commerce
companies. It was founded in the year of 1995 through Pierre Omidyar and its headquartering
situated in California US. Along with this, respective firm deals with different types of products
and services by online in order to fulfil their customers’ needs and desires (eBay, 2019).
Moreover, this assignment will focus on role of marketing with their interrelation to other
functional unit of business. There will be the description of 7P’s in order to achieve desired
organizational goals. At last, basic plan of marketing in context with organization will be
elaborated.
TASK 1
P1. Key roles and responsibilities of marketing functions
Marketing is the activity of various research functions in order to observe overall demand
of customers at market place. There are different types of factors such as society, customers etc.
which helps marketer to gain better opportunities in future and resolve their issues. Therefore,
marketing always considered as a best way to gather appropriate information to run business
smoothly. In context with eBay Inc. there are several kinds of roles and responsibilities of
marketing functions, which are following as under:
Deep market research: It is just about gathering accurate information in order to target
potential customers in an effective manner. With the help of this respective firm can achieve
their goals and objectives in an effective manner and able to manage their overall marketing
concept in a perfect way.
Product and service management: By determining the overall targeted customers then
respective firm is able to fix their price strategies on various products appropriately. With the
help of this marketing concept they can manage and able to stay for long time at marketplace.
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