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Marketing Essentials Assignment Solved - McDonald's organisation

   

Added on  2020-10-22

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MARKETING ESSENTIALS

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing manager............................................................1P2. Explain how roles and responsibilities of marketing relate to the wider organizationalcontext....................................................................................................................................3TASK 2............................................................................................................................................1P3. Marketing Mix of McDonald's ........................................................................................1TASK 3............................................................................................................................................4P4. Marketing Plan.................................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTION Marketing is defined as a process through which an organization creates value forconsumers. It helps in maintaining a strong relationship between the clients and the company.Activities like producing, delivering and offering goods to customers to satisfy their needs anddesire constitutes the main aspect of marketing. Market growth of business organizations highlydepends upon marketing. Without marketing even if a company is offering best services to itspotential clients, none of them will get to know about it (Ahrens, 2011). This report is carried outin the context of McDonald's which is an American based fast food organization. It was foundedin 1940 by Richard and Maurice. Its headquarter is situated in California. This research includesconcept of marketing and different marketing process. Along with it, roles of manager withinfirm is discussed. At last, value of marketing in context of organisation is mentioned.TASK 1P1. Roles and responsibilities of marketing managerConcept of marketingIt is a strategy that a company must analyse to satisfy the requirements and needs of theirpotential clients (Bellenger, Bernhardt and Goldstucker, 2011). This will results in increasedprofit margins along with high market growth. There are five marketing concepts:Production concept: It is an old approach which emphasize on the fact that customers willbuy only those goods which are affordable and easily available. In case of McDonald's,product improvement and efficiency in distribution should be focused.Selling concept: This concept is based on the fact that clients are reluctant to buy thosegoods which are not well promoted. In reference to McDonald's, their main aim is to sellthe products they are producing rather than creating what market wants.Marketing concept: According to this approach, needs of targeted market is the foremostpriority along with their satisfaction. It is based on “customer First” approach. In case ofMcDonald's, finding right product for customer is essential. This will help in competingthe rivals.Product concept: This concept holds that clients will favor those items that is modern andquality approved. For this McDonald's should focus on making improved products whichare easily affordable and available for customers.1

Social marketing: It overlooks possible issues between clients short-term needs and long-term wants. The main aim of McDonald's in this regard is to create a sustainable marketthat take care of present needs of customer along with improvement for future needsThe current and future trends of marketing is based on the requirements of business world. Factors like globalisation, technology and integration influences areas of marketingmanagement to a great extent. Effect of these forces is not independent, they are related withmarketing approach. McDonald's can focus on meeting the present necessities of its potentialcustomers along with taking care of their future needs.Overview of different marketing process:This includes situational analysis, control, implementation and formulation of strategies.McDonald must identify their capabilities first, along with identifying the opportunities to meetthe demands of customers (Cooper and et. al., 2014). A Strategic plan is needed to carry forwardthe marketing process. Market, Demographic and geographical Segmentation are basic aspects init. As Targeted market has more rivals paying attention towards smaller segments is moreprofitable for an organization.Marketing mix is a tool that includes the information about the brand name, quality, stylealong with its price (Bird, 2012). Distribution channel and promotion strategies also influencesthe marketing process. If carried out in a systematic way these process will help the McDonald'sin increasing their brand image. Roles and responsibility of a marketing manager:It is the duty of market manager to manage the market resources in an efficient way. Thetask of the manager is to supervise various products and goods that a company is producing.Manager of McDonald's needs to be friendly, spontaneous & socially active. This will helps theemployees to have a friendly and open communication regarding different issues.Roles:Identification of potential market: To increase the need of products in marketplace,manager is required to identify new targeted market. In case of McDonald's, manager hasto maintain a good relationship between the clients and the organisation whileconsidering their modern needs.To create market plan: It is under the work of manager to create an effective action planwhich impacts the market in a positive way. Manager of McDonald's needs to concentrate2

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